
Results for 3 months - Client CPA goal $165
Average CPA $144.52
Average CPC $31.19
Total conversions 134
Click through rate 3.76%
Conversion rate 21.58%
The challenge was to produce leads at or under the client's goal cost per lead.
Results for 3 months - Client CPA goal $165
Average CPA $144.52
Average CPC $31.19
Total conversions 134
Click through rate 3.76%
Conversion rate 21.58%
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The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
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