Results for 3 months - Client CPA goal $165
Average CPA $144.52
Average CPC $31.19
Total conversions 134
Click through rate 3.76%
Conversion rate 21.58%
expert
The challenge was to produce leads at or under the client's goal cost per lead.
Results for 3 months - Client CPA goal $165
Average CPA $144.52
Average CPC $31.19
Total conversions 134
Click through rate 3.76%
Conversion rate 21.58%
Paid Ads,Copywriting,Marketing Strategy
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Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.