As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.

My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.

The challenges were to target people who actually need the product and not people who occasionally use it.

The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.

Good target market is also companies that want to use video to simplify their messaging.

Conversion Rate Optimization for this brand and initial email marketing & advertising

Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:

1. Streamline and automate the entire process to increase efficiency and accommodate a high volume of influencers without missing bespoke opportunities
2. As the company wanted to keep everything in-house, I've worked with developers and data scientists to create a personalised database and report.

Woolroom wanted to expand into the US with a positive ROI