
Results for 3 months - Client CPA goal $165
Average CPA $144.52
Average CPC $31.19
Total conversions 134
Click through rate 3.76%
Conversion rate 21.58%
The challenge was to produce leads at or under the client's goal cost per lead.
Results for 3 months - Client CPA goal $165
Average CPA $144.52
Average CPC $31.19
Total conversions 134
Click through rate 3.76%
Conversion rate 21.58%
Paid Ads,Copywriting,Marketing Strategy
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The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).
We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.

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