I had to pinpoint and find fashion enthusiasts outside the scope of NYFW's audience
I was brought in to increase their digital exposure for NYFW
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Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.