
Over the 4 years I led this, we improved the 2 core metrics (engagement and churn) by over 20% each year.
As this was a subscription service with recurring revenue and a free trial, it was very important to create and customize a communication series based on current status of the customer.
I led the development and creation of the CRM program to drive retention and minimize churn.
We leveraged email, push, SMS and custom audiences via social. Key CRM streams included a Welcome series (since there was a free trial) and engagement (to drive app usage).
Over the 4 years I led this, we improved the 2 core metrics (engagement and churn) by over 20% each year.
Web Development,Email Marketing,Marketing Strategy,SMS Marketing
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In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.