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Over the 4 years I led this, we improved the 2 core metrics (engagement and churn) by over 20% each year.
As this was a subscription service with recurring revenue and a free trial, it was very important to create and customize a communication series based on current status of the customer.
I led the development and creation of the CRM program to drive retention and minimize churn.
We leveraged email, push, SMS and custom audiences via social. Key CRM streams included a Welcome series (since there was a free trial) and engagement (to drive app usage).
Over the 4 years I led this, we improved the 2 core metrics (engagement and churn) by over 20% each year.
Web Development,Email Marketing,Marketing Strategy,SMS Marketing
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Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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