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Over the 4 years I led this, we improved the 2 core metrics (engagement and churn) by over 20% each year.
As this was a subscription service with recurring revenue and a free trial, it was very important to create and customize a communication series based on current status of the customer.
I led the development and creation of the CRM program to drive retention and minimize churn.
We leveraged email, push, SMS and custom audiences via social. Key CRM streams included a Welcome series (since there was a free trial) and engagement (to drive app usage).
Over the 4 years I led this, we improved the 2 core metrics (engagement and churn) by over 20% each year.
Web Development,Email Marketing,Marketing Strategy,SMS Marketing
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-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.
-Prepare enough press around new product in 2 months.
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Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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