
Over the 4 years I led this, we improved the 2 core metrics (engagement and churn) by over 20% each year.
As this was a subscription service with recurring revenue and a free trial, it was very important to create and customize a communication series based on current status of the customer.
I led the development and creation of the CRM program to drive retention and minimize churn.
We leveraged email, push, SMS and custom audiences via social. Key CRM streams included a Welcome series (since there was a free trial) and engagement (to drive app usage).
Over the 4 years I led this, we improved the 2 core metrics (engagement and churn) by over 20% each year.
Web Development,Email Marketing,Marketing Strategy,SMS Marketing
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The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.
We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.
As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.
While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.