Over the 4 years I led this, we improved the 2 core metrics (engagement and churn) by over 20% each year.

Stuart S.

Mayple Vetted

expert

The Challenge

As this was a subscription service with recurring revenue and a free trial, it was very important to create and customize a communication series based on current status of the customer. 

The Process

I led the development and creation of the CRM program to drive retention and minimize churn.


We leveraged email, push, SMS and custom audiences via social.  Key CRM streams included a Welcome series (since there was a free trial) and engagement (to drive app usage).

The Solution

Over the 4 years I led this, we improved the 2 core metrics (engagement and churn) by over 20% each year.

Skills Used

Web Development,Email Marketing,Marketing Strategy,SMS Marketing

Industry

Art & Entertainment

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