Cost per workshop attendee dropped by 93% after the launch of our first campaign
agency
Next Level Medical Centers creates and delivers in-person weight loss workshops. They historically had driven attendance with various analog advertising channels but had been unsuccessful with digital marketing as a driver of attendance due to a high cost per attendee.
The challenge was to use digital channels profitably with campaigns that would open much larger scale.
After a detailed initial interview with the director and a detailed study of their customer's pain points and needs I developed a plan for how best to reach those customers and which channels and campaign types would be the most likely to generate results.
With the deep understanding of their customer I was also able to write copy which touched on the key points needed to stimulate action.
We just launched and drove our first campaign last week with fantastic results, a 93% decrease in cost per attendee.
Note: I just began working with this client and will update with future information.
Cost per workshop attendee dropped by 93% after the launch of our first campaign
Paid Ads,Content Marketing,Copywriting
Health & Wellness
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
