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Cost per workshop attendee dropped by 93% after the launch of our first campaign
Next Level Medical Centers creates and delivers in-person weight loss workshops. They historically had driven attendance with various analog advertising channels but had been unsuccessful with digital marketing as a driver of attendance due to a high cost per attendee.
The challenge was to use digital channels profitably with campaigns that would open much larger scale.
After a detailed initial interview with the director and a detailed study of their customer's pain points and needs I developed a plan for how best to reach those customers and which channels and campaign types would be the most likely to generate results.
With the deep understanding of their customer I was also able to write copy which touched on the key points needed to stimulate action.
We just launched and drove our first campaign last week with fantastic results, a 93% decrease in cost per attendee.
Note: I just began working with this client and will update with future information.
Cost per workshop attendee dropped by 93% after the launch of our first campaign
Paid Ads,Content Marketing,Copywriting
Health & Wellness
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Ratewise is a UK finance and insurance lead generation business. They needed a complex form built and their paid ads run.
Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
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