This client was struggling to get a lower cost per lead with Google and Facebook ads. I properly structured the account, removed irrelevant keywords, and made a lot of adjustments with the account to decrease their cost per lead from $100 to under $20/lead.
I am responsible for decreasing the cost per lead, setting up ads, and managing current campaigns to get the best results possible.
I used my skills on both Facebook and Google to optimize the accounts with a unique strategy to get them a 5-10X ROAS
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
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