Nursem got offers from all the 5 dragons on Dragon's Den. They have large distribution offline and a huge spend on digital for their subscription business from their website. They were looking at optimising their CAC for subscription.
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.