
Initial results were immediate and dramatic - a reduction in the CPA (cost per acquisition) of 82.5%, from $310 to $54. ROAS also increased over 3x.
An entrepreneurial training company for nurses wasn't happy with it's current agency and results using Facebook. With a $15k/mo budget, my task was to reduce the cost per acquisition.
As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.
These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.
Initial results were immediate and dramatic - a reduction in the CPA (cost per acquisition) of 82.5%, from $310 to $54. ROAS also increased over 3x.
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Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.

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