Initial results were immediate and dramatic - a reduction in the CPA (cost per acquisition) of 82.5%, from $310 to $54. ROAS also increased over 3x.

0.83
CPO

Kelvin P.

Mayple Vetted

expert

The Challenge

An entrepreneurial training company for nurses wasn't happy with it's current agency and results using Facebook. With a $15k/mo budget, my task was to reduce the cost per acquisition.


The Process

As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.


These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.

The Solution

Initial results were immediate and dramatic - a reduction in the CPA (cost per acquisition) of 82.5%, from $310 to $54. ROAS also increased over 3x.

Skills Used

Paid Ads

Industry

Education

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Hippie Farms

The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.

Budget Net

BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history. 

Their growth had been on the back of word of mouth, referrals and paid search.

With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away. 

They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.

D-ID

A unique startup in a new field.

1.59

ROAS

Iconic Paw

They were scaling their paid media campaigns but they weren't profitable enough