Initial results were immediate and dramatic - a reduction in the CPA (cost per acquisition) of 82.5%, from $310 to $54. ROAS also increased over 3x.

0.83
CPO

The Challenge

An entrepreneurial training company for nurses wasn't happy with it's current agency and results using Facebook. With a $15k/mo budget, my task was to reduce the cost per acquisition.


The Process

As a Digital Media Buyer I use Golden B.E.A.R., a proven testing process, and P.S.M. – profitable scaling margin – which together deliver profitable and scalable campaigns.


These help guide decisions on acquisition, efficiency, and scaling – and allow me to hit the sweet spot both Facebook and a CMO need: massive testing at lower budgets for statistically significant results within days to a few weeks.

The Solution

Initial results were immediate and dramatic - a reduction in the CPA (cost per acquisition) of 82.5%, from $310 to $54. ROAS also increased over 3x.

Skills Used

Paid Ads

Industry

Education

Results by the numbers

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