Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.

The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.

BeautifiedYou found that many of their consumers were more loyal to the different brands they sold than BeautifiedYou as a company. They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

• To re-define marketing strategy for France and CEE markets
• Run brand awareness campaigns on programmatic channels
• Increase the reach to relevant audience and to use this data for future targeting campaigns
• Re-target users that performed some action on website and get more purchases.

This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.