We were able to raise ROAS from ~1.08 to 5.17 and maintain it around that level

3.86
ROAS

The Challenge

NutraNuva had a strong launch and the following 2 years were successful for them, but as initial traction began to wear off and campaign effectiveness decreased after the iOS 14 impact on Facebook advertising they needed to make changes quickly to resuscitate sales and profit.

The Process

First we studied the brand's customers, their lifestyle, interests and day-to-day routines. We learned everything we could about their aspirations, pain points and the changes they want to see in their lives. We searched for how to find a way to fit the NutraNuva brand into their lives in a meaningful way.


After uncovering 2 key points (they didn't understand/trust the label "natural" as applied to skincare and they didn't want complex or difficult-to-follow skincare routines) we were able to leverage these ideas as underlying themes in our creative campaigns.


So we gathered all creative assets over the brand's 3 year lifespan together and evaluated their ability to communicate these key concepts and sorted them into a testing framework.


With initial test campaigns running we gathered insightful data about how customers interact with the creative to understand how to better develop our next round of creative assets for improved performance.


We used CPM, Hook Rate, Average Video Watch Time, Engagement Rate, Share/Save Rate, Unique Outbound CTR, CPC, On-site Time, Add To Cart Value & Rate, Purchase Conversion Rate, Value & ROAS to give a complete picture of how ad creative performed.

The Solution

We were able to raise ROAS from ~1.08 to 5.17 and maintain it around that level

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Southern Coast Services

Increase website visibility and organic search volume.

American Printing House for the Blind

Arizona Federal Credit Union

New business services that were acquired by the business with intent to grow those products.

Rapnet

RapNet is an online platform for diamond dealers and jewelers to trade with each other around the world. The biggest challenge we faced was not getting people signed up was getting people to use the platform to the fullest capabilities.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.