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We were able to raise ROAS from ~1.08 to 5.17 and maintain it around that level
NutraNuva had a strong launch and the following 2 years were successful for them, but as initial traction began to wear off and campaign effectiveness decreased after the iOS 14 impact on Facebook advertising they needed to make changes quickly to resuscitate sales and profit.
First we studied the brand's customers, their lifestyle, interests and day-to-day routines. We learned everything we could about their aspirations, pain points and the changes they want to see in their lives. We searched for how to find a way to fit the NutraNuva brand into their lives in a meaningful way.
After uncovering 2 key points (they didn't understand/trust the label "natural" as applied to skincare and they didn't want complex or difficult-to-follow skincare routines) we were able to leverage these ideas as underlying themes in our creative campaigns.
So we gathered all creative assets over the brand's 3 year lifespan together and evaluated their ability to communicate these key concepts and sorted them into a testing framework.
With initial test campaigns running we gathered insightful data about how customers interact with the creative to understand how to better develop our next round of creative assets for improved performance.
We used CPM, Hook Rate, Average Video Watch Time, Engagement Rate, Share/Save Rate, Unique Outbound CTR, CPC, On-site Time, Add To Cart Value & Rate, Purchase Conversion Rate, Value & ROAS to give a complete picture of how ad creative performed.
We were able to raise ROAS from ~1.08 to 5.17 and maintain it around that level
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
The client contacted us with a problem that he does not see results from paying to the digital agency their monthly fee. It seems that something is working, but how much it helps to increase sales they did not know ...
In fact, this is a very typical situation.
The client needed a comprehensive promotion in Google ads, Facebook, as well as SEO. Our main task was to increase online sales.
For a better understanding of their online sales funnel first of all we worked hard to integrate all systems with the Google Data Studio service and we build a KPI dashboard.
In order we and the client can see what they pay money for and that every shekel spent, positively affects sales Due to which the client clearly sees how much money was spent on digital advertising, as well as the amount of profit,% and traffic breakdown by various sources.
The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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