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Total business revenue increased by 38%
In-channel ROAS increased by 78%
Total sales increased by 11%
This was over a 4 month period.
The owner said this:
"Thank you so much for everything you have done for our Google campaign.
"You have been BY FAR the best Google Ads account service that I have used. I saw results just like you said I would, and results have increased more and more each month."
NYC Tast sells online career training courses for security guards.
They compete against national giants in their industry with large advertising budgets and established reputations.
The challenge was to create profitable campaigns to generate online course enrollment with the high competition on the Google Ads platform.
We began by studying their past customers successes, primary likes and dislikes and the pain points that drove them to make the decision to enroll. I interviewed the owner of the company and their sales and fulfillment teams to understand the key impetus or change that drove a customer to make that purchase.
With a thorough knowledge of the customer in hand I was able to craft copy for ads, landing pages and email flows which hit directly at the points the customer most wanted to address. This copy delivered and exceptional 78% increase in conversion rate and a 53% increase in ROAS.
Simultaneously we used the power of Google Ads to tighten in on the exact audience we were targeting and removed the excess to maximize ad budget and profit. This resulted in a 38% increase in monthly business revenue in the 4 months we worked together.
Total business revenue increased by 38%
In-channel ROAS increased by 78%
Total sales increased by 11%
This was over a 4 month period.
The owner said this:
"Thank you so much for everything you have done for our Google campaign.
"You have been BY FAR the best Google Ads account service that I have used. I saw results just like you said I would, and results have increased more and more each month."
Paid Ads,Branding,Email Marketing,Marketing Strategy,Web Development,Copywriting,Content Marketing
Professional Services
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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