Client successfully expanded into 5 new locations over the SEO campaign and saw no disruption to their flagship location's organic rankings and lead volume. Each new location that opened saw faster Local SEO success as a result of consolidating locations into 1 website. The directory link strategy was effective at driving organic leads from Google Search and Google Maps for all locations.

Zachary P.

Mayple Vetted

expert

The Challenge

O2 Dental started as a single location dental practice in Fayetteville, NC. They had aggressive goals of opening additional locations across all of North Carolina. They needed a Local SEO strategy to expand their footprint into new markets without compromising the preexisting website authority they had in Fayetteville.

The Process

I built and oversaw the execution of a website strategy that would house all locations under one single domain, o2smiles.com. We created subdirectories for each location and treated each as it's own separate website, much like they do for other large multi-location practices such as Aspen Dental. While we transitioned the website, we ran a link building campaign focused on directory listings for each location, which improved Google Maps ranking for 'dentist near me' searches for all locations.

The Solution

Client successfully expanded into 5 new locations over the SEO campaign and saw no disruption to their flagship location's organic rankings and lead volume. Each new location that opened saw faster Local SEO success as a result of consolidating locations into 1 website. The directory link strategy was effective at driving organic leads from Google Search and Google Maps for all locations.

Skills Used

Marketing Strategy,SEO,Other,Web Development,Web Development

Industry

Health & Wellness

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