Learn everything SEO from the best at our next Live event! Wednesday, February 15th at 12 PM EST (Free Entry!)
Client successfully expanded into 5 new locations over the SEO campaign and saw no disruption to their flagship location's organic rankings and lead volume. Each new location that opened saw faster Local SEO success as a result of consolidating locations into 1 website. The directory link strategy was effective at driving organic leads from Google Search and Google Maps for all locations.
expert
O2 Dental started as a single location dental practice in Fayetteville, NC. They had aggressive goals of opening additional locations across all of North Carolina. They needed a Local SEO strategy to expand their footprint into new markets without compromising the preexisting website authority they had in Fayetteville.
I built and oversaw the execution of a website strategy that would house all locations under one single domain, o2smiles.com. We created subdirectories for each location and treated each as it's own separate website, much like they do for other large multi-location practices such as Aspen Dental. While we transitioned the website, we ran a link building campaign focused on directory listings for each location, which improved Google Maps ranking for 'dentist near me' searches for all locations.
Client successfully expanded into 5 new locations over the SEO campaign and saw no disruption to their flagship location's organic rankings and lead volume. Each new location that opened saw faster Local SEO success as a result of consolidating locations into 1 website. The directory link strategy was effective at driving organic leads from Google Search and Google Maps for all locations.
Marketing Strategy,SEO,Other,Web Development,Web Development
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
