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Client successfully expanded into 5 new locations over the SEO campaign and saw no disruption to their flagship location's organic rankings and lead volume. Each new location that opened saw faster Local SEO success as a result of consolidating locations into 1 website. The directory link strategy was effective at driving organic leads from Google Search and Google Maps for all locations.
O2 Dental started as a single location dental practice in Fayetteville, NC. They had aggressive goals of opening additional locations across all of North Carolina. They needed a Local SEO strategy to expand their footprint into new markets without compromising the preexisting website authority they had in Fayetteville.
I built and oversaw the execution of a website strategy that would house all locations under one single domain, o2smiles.com. We created subdirectories for each location and treated each as it's own separate website, much like they do for other large multi-location practices such as Aspen Dental. While we transitioned the website, we ran a link building campaign focused on directory listings for each location, which improved Google Maps ranking for 'dentist near me' searches for all locations.
Client successfully expanded into 5 new locations over the SEO campaign and saw no disruption to their flagship location's organic rankings and lead volume. Each new location that opened saw faster Local SEO success as a result of consolidating locations into 1 website. The directory link strategy was effective at driving organic leads from Google Search and Google Maps for all locations.
Marketing Strategy,SEO,Other,Web Development,Web Development
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The client had the following challenges:
This client approached us with a concept of his product and a vision for the website. We worked closely with him to help develop a voice for the website and gave some advice on long-term SEO strategies to utilize with content.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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