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Client successfully expanded into 5 new locations over the SEO campaign and saw no disruption to their flagship location's organic rankings and lead volume. Each new location that opened saw faster Local SEO success as a result of consolidating locations into 1 website. The directory link strategy was effective at driving organic leads from Google Search and Google Maps for all locations.
O2 Dental started as a single location dental practice in Fayetteville, NC. They had aggressive goals of opening additional locations across all of North Carolina. They needed a Local SEO strategy to expand their footprint into new markets without compromising the preexisting website authority they had in Fayetteville.
I built and oversaw the execution of a website strategy that would house all locations under one single domain, o2smiles.com. We created subdirectories for each location and treated each as it's own separate website, much like they do for other large multi-location practices such as Aspen Dental. While we transitioned the website, we ran a link building campaign focused on directory listings for each location, which improved Google Maps ranking for 'dentist near me' searches for all locations.
Client successfully expanded into 5 new locations over the SEO campaign and saw no disruption to their flagship location's organic rankings and lead volume. Each new location that opened saw faster Local SEO success as a result of consolidating locations into 1 website. The directory link strategy was effective at driving organic leads from Google Search and Google Maps for all locations.
Marketing Strategy,SEO,Other,Web Development,Web Development
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
instaMek's #1 goal was to reduce their CPA (cost per acquisition). Bringing a relatively new service to the market, instaMek knew that their current service provider could be doing more.
They wanted to see a decrease in their CPA, but also an increase in conversions to grow their already expanding business. They knew that working with the right PPC agency would help them achieve those goals.
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Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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