Reduced cost per purchase by 63%
Increased total sales by 263% (went from 27 sales in first month to 98 in the second)
Raised the clicks by 133%
Click through rate 2.36%
The challenge was to increase total sales by reducing cost per sale. Originally, we were getting sales but the return on ad spend was at or just above break even. We needed to make the product profitable.
I was the account manager. The process was to first pause all ads and audiences that were low performing. Then take the winning audience and create more ad copy and creatives to test. From there, losers were paused until we were left with just the ads with the lowest cost per purchase and the highest conversion rate.
Reduced cost per purchase by 63%
Increased total sales by 263% (went from 27 sales in first month to 98 in the second)
Raised the clicks by 133%
Click through rate 2.36%
Paid Ads,Paid Ads,Copywriting,Marketing Strategy
Pets
Put your e-mail in and we'll arrange a consultation call for you
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.