Reduced cost per purchase by 63%
Increased total sales by 263% (went from 27 sales in first month to 98 in the second)
Raised the clicks by 133%
Click through rate 2.36%
expert
The challenge was to increase total sales by reducing cost per sale. Originally, we were getting sales but the return on ad spend was at or just above break even. We needed to make the product profitable.
I was the account manager. The process was to first pause all ads and audiences that were low performing. Then take the winning audience and create more ad copy and creatives to test. From there, losers were paused until we were left with just the ads with the lowest cost per purchase and the highest conversion rate.
Reduced cost per purchase by 63%
Increased total sales by 263% (went from 27 sales in first month to 98 in the second)
Raised the clicks by 133%
Click through rate 2.36%
Paid Ads,Paid Ads,Copywriting,Marketing Strategy
Pets
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.