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Reduced cost per purchase by 63%
Increased total sales by 263% (went from 27 sales in first month to 98 in the second)
Raised the clicks by 133%
Click through rate 2.36%
The challenge was to increase total sales by reducing cost per sale. Originally, we were getting sales but the return on ad spend was at or just above break even. We needed to make the product profitable.
I was the account manager. The process was to first pause all ads and audiences that were low performing. Then take the winning audience and create more ad copy and creatives to test. From there, losers were paused until we were left with just the ads with the lowest cost per purchase and the highest conversion rate.
Reduced cost per purchase by 63%
Increased total sales by 263% (went from 27 sales in first month to 98 in the second)
Raised the clicks by 133%
Click through rate 2.36%
Paid Ads,Paid Ads,Copywriting,Marketing Strategy
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