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Reduced cost per purchase by 63%
Increased total sales by 263% (went from 27 sales in first month to 98 in the second)
Raised the clicks by 133%
Click through rate 2.36%
expert
The challenge was to increase total sales by reducing cost per sale. Originally, we were getting sales but the return on ad spend was at or just above break even. We needed to make the product profitable.
I was the account manager. The process was to first pause all ads and audiences that were low performing. Then take the winning audience and create more ad copy and creatives to test. From there, losers were paused until we were left with just the ads with the lowest cost per purchase and the highest conversion rate.
Reduced cost per purchase by 63%
Increased total sales by 263% (went from 27 sales in first month to 98 in the second)
Raised the clicks by 133%
Click through rate 2.36%
Paid Ads,Paid Ads,Copywriting,Marketing Strategy
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Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
