Web Development,Marketing Strategy
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
Monq was looking to scale spend on FB and IG which was their primary customer acquisition channel.
As an educational partner with the Toronto District School Board, our challenge was to encourage parents, teachers and principals to bring us into their school to provide extracurricular programming.
The clients is facing tough competitor with retailer who are selling their product and at the same time scaling Google ads with Search/Shopping.