Improved Shopping ads ROAS from 286% to 432%. Improved Search ads ROAS from 164% to 378%. Overall ROAS of 405% after working with the client for about 6 months. Improved conversion to 2.14% after updating product description with bullet points that balanced the products benefits and features. 

1.1
ROAS

The Challenge

eCommerce cosmetics and skincare products wanted to improve Google and Bing Shopping and Search Ads. ROAS was about 220% overall and wanted to improve to 350% or more. Also wanted to improve conversion rate for product pages from 0.74% to 1.0%.

The Process

Provided an audit for improvements. Discovered their ideal customer demographic (age, income, interests), adjusted bid strategy, implemented Smart Shopping ads with targeted Return On Ad Spend strategy, and rebuilt all their Search campaigns targeting the brand name and generic search terms. Also provided new copy for their product page to improve conversion rate. 

The Solution

Improved Shopping ads ROAS from 286% to 432%. Improved Search ads ROAS from 164% to 378%. Overall ROAS of 405% after working with the client for about 6 months. Improved conversion to 2.14% after updating product description with bullet points that balanced the products benefits and features. 

Skills Used

Paid Ads,Google Shopping,CRO

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.84

CPO

Great Wrap

Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.

0.25

ROAS

Clay By Steph

Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.

1.5

CPL

One Dine

The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.

Chanticlear Pizza

Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

‍