Improved Shopping ads ROAS from 286% to 432%. Improved Search ads ROAS from 164% to 378%. Overall ROAS of 405% after working with the client for about 6 months. Improved conversion to 2.14% after updating product description with bullet points that balanced the products benefits and features.
eCommerce cosmetics and skincare products wanted to improve Google and Bing Shopping and Search Ads. ROAS was about 220% overall and wanted to improve to 350% or more. Also wanted to improve conversion rate for product pages from 0.74% to 1.0%.
Provided an audit for improvements. Discovered their ideal customer demographic (age, income, interests), adjusted bid strategy, implemented Smart Shopping ads with targeted Return On Ad Spend strategy, and rebuilt all their Search campaigns targeting the brand name and generic search terms. Also provided new copy for their product page to improve conversion rate.
Improved Shopping ads ROAS from 286% to 432%. Improved Search ads ROAS from 164% to 378%. Overall ROAS of 405% after working with the client for about 6 months. Improved conversion to 2.14% after updating product description with bullet points that balanced the products benefits and features.
Paid Ads,Google Shopping,CRO
Beauty
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.