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Improved Shopping ads ROAS from 286% to 432%. Improved Search ads ROAS from 164% to 378%. Overall ROAS of 405% after working with the client for about 6 months. Improved conversion to 2.14% after updating product description with bullet points that balanced the products benefits and features.
eCommerce cosmetics and skincare products wanted to improve Google and Bing Shopping and Search Ads. ROAS was about 220% overall and wanted to improve to 350% or more. Also wanted to improve conversion rate for product pages from 0.74% to 1.0%.
Provided an audit for improvements. Discovered their ideal customer demographic (age, income, interests), adjusted bid strategy, implemented Smart Shopping ads with targeted Return On Ad Spend strategy, and rebuilt all their Search campaigns targeting the brand name and generic search terms. Also provided new copy for their product page to improve conversion rate.
Improved Shopping ads ROAS from 286% to 432%. Improved Search ads ROAS from 164% to 378%. Overall ROAS of 405% after working with the client for about 6 months. Improved conversion to 2.14% after updating product description with bullet points that balanced the products benefits and features.
Paid Ads,Google Shopping,CRO
Beauty
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This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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