Implementing, testing, and adjusting our overall marketing strategy led to a 760% increase in quality leads, and explosive yet sustainable organic revenue growth by 80% in just one year.

The strategies we implemented positioned Onfloor as the top manufacturer of floor preparation, resurfacing, and finishing equipment that commercial and construction businesses can depend on, from inquiry through product delivery.


The Challenge

Before working with us, Onfloor Technologies was facing a few business challenges when it came to lead flow and revenue. They wanted to improve lead flow by attracting quality leads and needed to optimize their sales process to convert leads and grow revenue.

In terms of social media and search engine marketing, they were struggling to attract leads from organic efforts and paid ads, and the leads that inquired were largely unqualified. Onfloor also had a minimal social media presence, and social wasn’t boosting brand awareness or bringing in new business.

Onfloor came to us with strong goals to generate quality leads, improve lead flow and conversion, and grow revenue and profit, so we launched into analysis and planning utilizing several targeted strategies.

The Process

The Solution

Implementing, testing, and adjusting our overall marketing strategy led to a 760% increase in quality leads, and explosive yet sustainable organic revenue growth by 80% in just one year.

The strategies we implemented positioned Onfloor as the top manufacturer of floor preparation, resurfacing, and finishing equipment that commercial and construction businesses can depend on, from inquiry through product delivery.


Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Branding,CMO,Other,Content Marketing,Copywriting,Web Development,CRO,Branding,Email Marketing,Marketing Strategy,SEO,SMS Marketing,Social Media Management,Branding,Web Development,Web Development

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.34

ROAS

Virtual EMDR

They were working with another agency that didn't really understand their product and couldn't get the right messaging

House of Gucci

Finding the right group of luxury influencers and celebrities to endorse house for Gucci at two live events in LA & New York.

0.15

CPO

Peugeot

Facebook leads ads for Peugeot cars to generate low-cost leads but also low-quality leads that result in low rates between leads to meetings or purchases.

9.94

ROAS

Nishi Enterprise

B2B client sells products to the restaurant industry at their warehouse and online website. They wanted to increase their sales online, generate more leads and track sales accurately.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.