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Implementing, testing, and adjusting our overall marketing strategy led to a 760% increase in quality leads, and explosive yet sustainable organic revenue growth by 80% in just one year.
The strategies we implemented positioned Onfloor as the top manufacturer of floor preparation, resurfacing, and finishing equipment that commercial and construction businesses can depend on, from inquiry through product delivery.
Before working with us, Onfloor Technologies was facing a few business challenges when it came to lead flow and revenue. They wanted to improve lead flow by attracting quality leads and needed to optimize their sales process to convert leads and grow revenue.
In terms of social media and search engine marketing, they were struggling to attract leads from organic efforts and paid ads, and the leads that inquired were largely unqualified. Onfloor also had a minimal social media presence, and social wasn’t boosting brand awareness or bringing in new business.
Onfloor came to us with strong goals to generate quality leads, improve lead flow and conversion, and grow revenue and profit, so we launched into analysis and planning utilizing several targeted strategies.
Implementing, testing, and adjusting our overall marketing strategy led to a 760% increase in quality leads, and explosive yet sustainable organic revenue growth by 80% in just one year.
The strategies we implemented positioned Onfloor as the top manufacturer of floor preparation, resurfacing, and finishing equipment that commercial and construction businesses can depend on, from inquiry through product delivery.
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Knackbags.com sells world class expandable backpacks built for those that need a sleek backpack that can double for international travel as well as day to day use.
They needed help with a variety of items, including CRO, SEO, web development, and AB testing.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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