
Implementing, testing, and adjusting our overall marketing strategy led to a 760% increase in quality leads, and explosive yet sustainable organic revenue growth by 80% in just one year.
The strategies we implemented positioned Onfloor as the top manufacturer of floor preparation, resurfacing, and finishing equipment that commercial and construction businesses can depend on, from inquiry through product delivery.
Before working with us, Onfloor Technologies was facing a few business challenges when it came to lead flow and revenue. They wanted to improve lead flow by attracting quality leads and needed to optimize their sales process to convert leads and grow revenue.
In terms of social media and search engine marketing, they were struggling to attract leads from organic efforts and paid ads, and the leads that inquired were largely unqualified. Onfloor also had a minimal social media presence, and social wasn’t boosting brand awareness or bringing in new business.
Onfloor came to us with strong goals to generate quality leads, improve lead flow and conversion, and grow revenue and profit, so we launched into analysis and planning utilizing several targeted strategies.
Implementing, testing, and adjusting our overall marketing strategy led to a 760% increase in quality leads, and explosive yet sustainable organic revenue growth by 80% in just one year.
The strategies we implemented positioned Onfloor as the top manufacturer of floor preparation, resurfacing, and finishing equipment that commercial and construction businesses can depend on, from inquiry through product delivery.
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I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.
Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.

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