Implementing, testing, and adjusting our overall marketing strategy led to a 760% increase in quality leads, and explosive yet sustainable organic revenue growth by 80% in just one year.

The strategies we implemented positioned Onfloor as the top manufacturer of floor preparation, resurfacing, and finishing equipment that commercial and construction businesses can depend on, from inquiry through product delivery.


The Challenge

Before working with us, Onfloor Technologies was facing a few business challenges when it came to lead flow and revenue. They wanted to improve lead flow by attracting quality leads and needed to optimize their sales process to convert leads and grow revenue.

In terms of social media and search engine marketing, they were struggling to attract leads from organic efforts and paid ads, and the leads that inquired were largely unqualified. Onfloor also had a minimal social media presence, and social wasn’t boosting brand awareness or bringing in new business.

Onfloor came to us with strong goals to generate quality leads, improve lead flow and conversion, and grow revenue and profit, so we launched into analysis and planning utilizing several targeted strategies.

The Process

The Solution

Implementing, testing, and adjusting our overall marketing strategy led to a 760% increase in quality leads, and explosive yet sustainable organic revenue growth by 80% in just one year.

The strategies we implemented positioned Onfloor as the top manufacturer of floor preparation, resurfacing, and finishing equipment that commercial and construction businesses can depend on, from inquiry through product delivery.


Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Branding,CMO,Other,Content Marketing,Copywriting,Web Development,CRO,Branding,Email Marketing,Marketing Strategy,SEO,SMS Marketing,Social Media Management,Branding,Web Development,Web Development

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

ADP

  • Existing agency underperforming
  • Transition to in-house marketing team
  • High CPA and Low Conversion Rate

Praesum Healthcare

This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).

Virgin StartUp

Challenged to generate a continuous, cost-effective supply of leads for Virgin StartUp, who work to connect founders with investment opportunities.

10

ROAS

Two Step Performance

  1. Popular products were often sold out and would take a while to get inventory back in stock.
  2. Had no prior data from paid advertising 
  3. Educating people about new car parts 

M1 Concourse

‍M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Blue Coffee Box

‍Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.