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Implementing, testing, and adjusting our overall marketing strategy led to a 760% increase in quality leads, and explosive yet sustainable organic revenue growth by 80% in just one year.
The strategies we implemented positioned Onfloor as the top manufacturer of floor preparation, resurfacing, and finishing equipment that commercial and construction businesses can depend on, from inquiry through product delivery.
Before working with us, Onfloor Technologies was facing a few business challenges when it came to lead flow and revenue. They wanted to improve lead flow by attracting quality leads and needed to optimize their sales process to convert leads and grow revenue.
In terms of social media and search engine marketing, they were struggling to attract leads from organic efforts and paid ads, and the leads that inquired were largely unqualified. Onfloor also had a minimal social media presence, and social wasn’t boosting brand awareness or bringing in new business.
Onfloor came to us with strong goals to generate quality leads, improve lead flow and conversion, and grow revenue and profit, so we launched into analysis and planning utilizing several targeted strategies.
Implementing, testing, and adjusting our overall marketing strategy led to a 760% increase in quality leads, and explosive yet sustainable organic revenue growth by 80% in just one year.
The strategies we implemented positioned Onfloor as the top manufacturer of floor preparation, resurfacing, and finishing equipment that commercial and construction businesses can depend on, from inquiry through product delivery.
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Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
Vitamin Energy had no email program. They had built a new website and was planning on a new acquisition campaign but had no campaigns or email flows to help nuture the prospects into paying customers and long term customers.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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