
Not only I got the cost per lead from $8.18 down to $4.67, but also increase the number of leads 9X
After promoting a webinar for a while, he arrived at a point where the cost per webinar registration became high and the volume low.
The webinar was one of his main sales channels, and he needed more leads.
I focused on creating a personalization effect, where I wrote targeted niche ad copy and used interested targeting to ensure it was shown to the right people.
The full case study is here https://www.sarah-sal.com/blog/2020/5/9/fb-ad-copy-hacks-to-improve-conversions
Not only I got the cost per lead from $8.18 down to $4.67, but also increase the number of leads 9X
Paid Ads,Copywriting,Marketing Strategy
Professional Services
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Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.

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