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Not only I got the cost per lead from $8.18 down to $4.67, but also increase the number of leads 9X
After promoting a webinar for a while, he arrived at a point where the cost per webinar registration became high and the volume low.
The webinar was one of his main sales channels, and he needed more leads.
I focused on creating a personalization effect, where I wrote targeted niche ad copy and used interested targeting to ensure it was shown to the right people.
The full case study is here https://www.sarah-sal.com/blog/2020/5/9/fb-ad-copy-hacks-to-improve-conversions
Not only I got the cost per lead from $8.18 down to $4.67, but also increase the number of leads 9X
Paid Ads,Copywriting,Marketing Strategy
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