Not only I got the cost per lead from $8.18 down to $4.67, but also increase the number of leads 9X

1.75
CPL

The Challenge

After promoting a webinar for a while, he arrived at a point where the cost per webinar registration became high and the volume low.


The webinar was one of his main sales channels, and he needed more leads.


The Process

I focused on creating a personalization effect, where I wrote targeted niche ad copy and used interested targeting to ensure it was shown to the right people.


The full case study is here https://www.sarah-sal.com/blog/2020/5/9/fb-ad-copy-hacks-to-improve-conversions

The Solution

Not only I got the cost per lead from $8.18 down to $4.67, but also increase the number of leads 9X

Skills Used

Paid Ads,Copywriting,Marketing Strategy

Industry

Professional Services

Results by the numbers

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