• Onnit got acquired by Unilever in 2021 and the volume of customers we acquired through affiliate channels played a big part in their acquisition
  • Increased AOV by 26%
  • Increased conversion rate by 470%
  • Increased sales volume by 40%
  • Increased aggregate online sales by 80%
  • Increased sales volume generated outside of FB/IG by 30%
  • Increased new email subscribers by 80K+
  • Increased visitors to onnit.com by 10%
  • 20% lift in Amanzon sales
0.25
CPO

The Challenge

Increase Onnit's sales globally for their hero product, Alpha Brain, by developing a mixture of direct response marketing funnels intended to vastly improve full-funnel performance and conversions.








The Constraints:

  • Onnit has a vast catalogue of products that entice shopping, not immediate purchase
  • Marketing content & media buying assets were dated or fatigued
  • Bureaucratic ad approval process that could prevent an expedited scaling opportunity
  • Limited bandwidth of developer resources to optimize for performance

The Process

Develop customized marketing funnels that increase conversion rate by a minimum of 5%:

  • Initially, conduct a rigorous QA & CRO audit to ensure the funnels are frictionless and present an expedited path to purchase
  • Develop 3 unique Alpha Brain (AB) marketing funnels - differentiated by angle concept and path to purchase variations
  • Split test the unique funnel formats and apply frequent optimization enhancements to drive performance






Create front-end ads to improve engagement and drive CTRs:

  • Develop ads, presells, landing page and a vast amount of sales copy designed to educate consumers around biohacking principles, the credibility of Alpha Brain and how Onnit’s celebrity ambassadors were embracing the Total Human Optimization movement
  • Restored and modernized outdated AB marketing content into more engaging paid media assets that aligned with the angles
  • Leveraged Onnit’s celebrity and ambassador partnerships to create new video content for ads






Develop a product bundle & upsell strategy that increases Average Order Value (AOV):

  • Maintain existing pricing structure but utilize direct response tactics to incentivize customers to purchase more expensive packages
  • Build Upsell sequences for a minimum of 3 complimentary products post-purchase of AB transaction






Increase the number of paid channels and markets AB is sold:

  • Initially build the campaign on Facebook & Instagram, then scale to other channels when profitable
  • Recruit and partner with media buyers and teams in YouTube, Snap, Native & Google Display
  • Scale campaigns internationally, with a focus on English-international geos






Find a solution to get our ads approved quicker:

  • Develop a streamlined process and workflow with Onnit’s legal team, composed of iterative templates, Slack and Asana

The Solution

  • Onnit got acquired by Unilever in 2021 and the volume of customers we acquired through affiliate channels played a big part in their acquisition
  • Increased AOV by 26%
  • Increased conversion rate by 470%
  • Increased sales volume by 40%
  • Increased aggregate online sales by 80%
  • Increased sales volume generated outside of FB/IG by 30%
  • Increased new email subscribers by 80K+
  • Increased visitors to onnit.com by 10%
  • 20% lift in Amanzon sales
Skills Used

Marketing Strategy,Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.58

ROAS

Bear Butt

Client for B2C eCommerce selling outdoor camping hammocks. They were struggling with their Search campaigns and wanted an audit and action plan for improvement. 

Wolford

Wolford is an  Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.

Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.

Adobe Creative Cloud

In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.

0.6

CPL

Aspen Bite

Build a Digital Strategy.

Social Media Management

  1. Improve the storytelling.
  2. Ultimately, increasing sales.
  3. Create Content


U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

‍

‍

‍

‍

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

‍

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.