• Onnit got acquired by Unilever in 2021 and the volume of customers we acquired through affiliate channels played a big part in their acquisition
  • Increased AOV by 26%
  • Increased conversion rate by 470%
  • Increased sales volume by 40%
  • Increased aggregate online sales by 80%
  • Increased sales volume generated outside of FB/IG by 30%
  • Increased new email subscribers by 80K+
  • Increased visitors to onnit.com by 10%
  • 20% lift in Amanzon sales
0.25
CPO

The Challenge

Increase Onnit's sales globally for their hero product, Alpha Brain, by developing a mixture of direct response marketing funnels intended to vastly improve full-funnel performance and conversions.








The Constraints:

  • Onnit has a vast catalogue of products that entice shopping, not immediate purchase
  • Marketing content & media buying assets were dated or fatigued
  • Bureaucratic ad approval process that could prevent an expedited scaling opportunity
  • Limited bandwidth of developer resources to optimize for performance

The Process

Develop customized marketing funnels that increase conversion rate by a minimum of 5%:

  • Initially, conduct a rigorous QA & CRO audit to ensure the funnels are frictionless and present an expedited path to purchase
  • Develop 3 unique Alpha Brain (AB) marketing funnels - differentiated by angle concept and path to purchase variations
  • Split test the unique funnel formats and apply frequent optimization enhancements to drive performance






Create front-end ads to improve engagement and drive CTRs:

  • Develop ads, presells, landing page and a vast amount of sales copy designed to educate consumers around biohacking principles, the credibility of Alpha Brain and how Onnit’s celebrity ambassadors were embracing the Total Human Optimization movement
  • Restored and modernized outdated AB marketing content into more engaging paid media assets that aligned with the angles
  • Leveraged Onnit’s celebrity and ambassador partnerships to create new video content for ads






Develop a product bundle & upsell strategy that increases Average Order Value (AOV):

  • Maintain existing pricing structure but utilize direct response tactics to incentivize customers to purchase more expensive packages
  • Build Upsell sequences for a minimum of 3 complimentary products post-purchase of AB transaction






Increase the number of paid channels and markets AB is sold:

  • Initially build the campaign on Facebook & Instagram, then scale to other channels when profitable
  • Recruit and partner with media buyers and teams in YouTube, Snap, Native & Google Display
  • Scale campaigns internationally, with a focus on English-international geos






Find a solution to get our ads approved quicker:

  • Develop a streamlined process and workflow with Onnit’s legal team, composed of iterative templates, Slack and Asana

The Solution

  • Onnit got acquired by Unilever in 2021 and the volume of customers we acquired through affiliate channels played a big part in their acquisition
  • Increased AOV by 26%
  • Increased conversion rate by 470%
  • Increased sales volume by 40%
  • Increased aggregate online sales by 80%
  • Increased sales volume generated outside of FB/IG by 30%
  • Increased new email subscribers by 80K+
  • Increased visitors to onnit.com by 10%
  • 20% lift in Amanzon sales
Skills Used

Marketing Strategy,Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Gergal Berries

Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.

Mammoth Creameries

Mammoth Creameries is a low-sugar frozen custard sold online and in grocery retailers across the United States. Mammoth Creameries approached us with the goal of increasing brand awareness and becoming a recognized leader in the better-for-you ice cream market.

1.5

ROAS

Shark Australia

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.


The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

2.31

ROAS

Harrison Fitness

They wanted to increase their online sales

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.