• Onnit got acquired by Unilever in 2021 and the volume of customers we acquired through affiliate channels played a big part in their acquisition
  • Increased AOV by 26%
  • Increased conversion rate by 470%
  • Increased sales volume by 40%
  • Increased aggregate online sales by 80%
  • Increased sales volume generated outside of FB/IG by 30%
  • Increased new email subscribers by 80K+
  • Increased visitors to onnit.com by 10%
  • 20% lift in Amanzon sales
0.25
CPO

Frederic Jean B.

Mayple Vetted

expert

The Challenge

Increase Onnit's sales globally for their hero product, Alpha Brain, by developing a mixture of direct response marketing funnels intended to vastly improve full-funnel performance and conversions.








The Constraints:

  • Onnit has a vast catalogue of products that entice shopping, not immediate purchase
  • Marketing content & media buying assets were dated or fatigued
  • Bureaucratic ad approval process that could prevent an expedited scaling opportunity
  • Limited bandwidth of developer resources to optimize for performance

The Process

Develop customized marketing funnels that increase conversion rate by a minimum of 5%:

  • Initially, conduct a rigorous QA & CRO audit to ensure the funnels are frictionless and present an expedited path to purchase
  • Develop 3 unique Alpha Brain (AB) marketing funnels - differentiated by angle concept and path to purchase variations
  • Split test the unique funnel formats and apply frequent optimization enhancements to drive performance






Create front-end ads to improve engagement and drive CTRs:

  • Develop ads, presells, landing page and a vast amount of sales copy designed to educate consumers around biohacking principles, the credibility of Alpha Brain and how Onnit’s celebrity ambassadors were embracing the Total Human Optimization movement
  • Restored and modernized outdated AB marketing content into more engaging paid media assets that aligned with the angles
  • Leveraged Onnit’s celebrity and ambassador partnerships to create new video content for ads






Develop a product bundle & upsell strategy that increases Average Order Value (AOV):

  • Maintain existing pricing structure but utilize direct response tactics to incentivize customers to purchase more expensive packages
  • Build Upsell sequences for a minimum of 3 complimentary products post-purchase of AB transaction






Increase the number of paid channels and markets AB is sold:

  • Initially build the campaign on Facebook & Instagram, then scale to other channels when profitable
  • Recruit and partner with media buyers and teams in YouTube, Snap, Native & Google Display
  • Scale campaigns internationally, with a focus on English-international geos






Find a solution to get our ads approved quicker:

  • Develop a streamlined process and workflow with Onnit’s legal team, composed of iterative templates, Slack and Asana

The Solution

  • Onnit got acquired by Unilever in 2021 and the volume of customers we acquired through affiliate channels played a big part in their acquisition
  • Increased AOV by 26%
  • Increased conversion rate by 470%
  • Increased sales volume by 40%
  • Increased aggregate online sales by 80%
  • Increased sales volume generated outside of FB/IG by 30%
  • Increased new email subscribers by 80K+
  • Increased visitors to onnit.com by 10%
  • 20% lift in Amanzon sales
Skills Used

Marketing Strategy,Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO

Industry

Health & Wellness

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