• Onnit got acquired by Unilever in 2021 and the volume of customers we acquired through affiliate channels played a big part in their acquisition
  • Increased AOV by 26%
  • Increased conversion rate by 470%
  • Increased sales volume by 40%
  • Increased aggregate online sales by 80%
  • Increased sales volume generated outside of FB/IG by 30%
  • Increased new email subscribers by 80K+
  • Increased visitors to onnit.com by 10%
  • 20% lift in Amanzon sales
0.25
CPO

The Challenge

Increase Onnit's sales globally for their hero product, Alpha Brain, by developing a mixture of direct response marketing funnels intended to vastly improve full-funnel performance and conversions.








The Constraints:

  • Onnit has a vast catalogue of products that entice shopping, not immediate purchase
  • Marketing content & media buying assets were dated or fatigued
  • Bureaucratic ad approval process that could prevent an expedited scaling opportunity
  • Limited bandwidth of developer resources to optimize for performance

The Process

Develop customized marketing funnels that increase conversion rate by a minimum of 5%:

  • Initially, conduct a rigorous QA & CRO audit to ensure the funnels are frictionless and present an expedited path to purchase
  • Develop 3 unique Alpha Brain (AB) marketing funnels - differentiated by angle concept and path to purchase variations
  • Split test the unique funnel formats and apply frequent optimization enhancements to drive performance






Create front-end ads to improve engagement and drive CTRs:

  • Develop ads, presells, landing page and a vast amount of sales copy designed to educate consumers around biohacking principles, the credibility of Alpha Brain and how Onnit’s celebrity ambassadors were embracing the Total Human Optimization movement
  • Restored and modernized outdated AB marketing content into more engaging paid media assets that aligned with the angles
  • Leveraged Onnit’s celebrity and ambassador partnerships to create new video content for ads






Develop a product bundle & upsell strategy that increases Average Order Value (AOV):

  • Maintain existing pricing structure but utilize direct response tactics to incentivize customers to purchase more expensive packages
  • Build Upsell sequences for a minimum of 3 complimentary products post-purchase of AB transaction






Increase the number of paid channels and markets AB is sold:

  • Initially build the campaign on Facebook & Instagram, then scale to other channels when profitable
  • Recruit and partner with media buyers and teams in YouTube, Snap, Native & Google Display
  • Scale campaigns internationally, with a focus on English-international geos






Find a solution to get our ads approved quicker:

  • Develop a streamlined process and workflow with Onnit’s legal team, composed of iterative templates, Slack and Asana

The Solution

  • Onnit got acquired by Unilever in 2021 and the volume of customers we acquired through affiliate channels played a big part in their acquisition
  • Increased AOV by 26%
  • Increased conversion rate by 470%
  • Increased sales volume by 40%
  • Increased aggregate online sales by 80%
  • Increased sales volume generated outside of FB/IG by 30%
  • Increased new email subscribers by 80K+
  • Increased visitors to onnit.com by 10%
  • 20% lift in Amanzon sales
Skills Used

Marketing Strategy,Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Farm Girl Fancy Frills

This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.


We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up

EZ Detangler Brush

EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.


RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.


The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.

RootsTech

The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

4

ROAS

Gabb Wireless

This is such a unique brand with a powerful message of keeping kids safe through technology! they're really wanting to scale & open new marketing channels to get in front of amazing moms who value safety!

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Gradelink

‍Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.