The Challenge

They were difficult :)

The Process

The Solution

2.7 CVP

Skills Used

Marketing Strategy

Industry

Nonprofit & Government

Results by the numbers

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More Case Study

0.6

ROAS

Samsung Asia

Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.

0.3

CPO

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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

0.83

CPL

Rentlife

Work with luxury real estate leasing teams in Chicago to drive leads and schedule tours online. Use any digital channel available to drive proven results and maintain strong KPIs.

GoGlobal

Maintain and build brand awareness and trust in the company.

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