Improved campaign CPA of pampers rewards program by 20% and scaled media spend to over 100k+ per month

0.2
CPO

The Challenge

Responsible for bringing a full spectrum of digital strategy across the Procter and Gamble portfolio while utilizing experience with digital media and analytics to execute digital acquisition CPA-based programs

The Process

Leveraged Facebook Ads to drive user acquisition of new and expectant moms to the Pampers Rewards program.

The Solution

Improved campaign CPA of pampers rewards program by 20% and scaled media spend to over 100k+ per month

Skills Used

Paid Ads

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

7

ROAS

Lucid Dream Leaf

Lucid Dream Leaf is a dietary supplement company whose flagship product is a lucid dreaming supplement that activates the neurotransmitters involved in conscious, controlled dreaming. I was hired to help turn around their unprofitable digital advertising campaigns.

Clinique GO

They wanted to get a more active social media presence

2.01

ROAS

Kenko

They had good results with ads but wanted to scale with more consistency

Trilogene Seeds

  • Drive cart sales through the website as well as phone calls and form fill leads
  • Manage Google Shopping campaigns and avoid/prevent issues with any google disapprovals in the CBD space


The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.