Improved campaign CPA of pampers rewards program by 20% and scaled media spend to over 100k+ per month

0.2
CPO

The Challenge

Responsible for bringing a full spectrum of digital strategy across the Procter and Gamble portfolio while utilizing experience with digital media and analytics to execute digital acquisition CPA-based programs

The Process

Leveraged Facebook Ads to drive user acquisition of new and expectant moms to the Pampers Rewards program.

The Solution

Improved campaign CPA of pampers rewards program by 20% and scaled media spend to over 100k+ per month

Skills Used

Paid Ads

Industry

Baby

Results by the numbers

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