
Improved campaign CPA of pampers rewards program by 20% and scaled media spend to over 100k+ per month
Responsible for bringing a full spectrum of digital strategy across the Procter and Gamble portfolio while utilizing experience with digital media and analytics to execute digital acquisition CPA-based programs
Leveraged Facebook Ads to drive user acquisition of new and expectant moms to the Pampers Rewards program.
Improved campaign CPA of pampers rewards program by 20% and scaled media spend to over 100k+ per month
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In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.