• Cost per purchase reduced 47% after 2 months
  • Same ad spend
  • More revenue as a result of better efficiency
0.47
CPO

The Challenge

  • CPA was too high
  • Needed to lower CPA on Facebook & Google Channels with same ad spend

The Process

  • Focused on implementing UGC creatives
  • Copy was more tailored toward social proof and building trust with the customer
  • Testing new creatives & audiences

The Solution

  • Cost per purchase reduced 47% after 2 months
  • Same ad spend
  • More revenue as a result of better efficiency
Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Electronics

Results by the numbers

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