Over the last couple of years with the expanded channels and the optimisation of Google ads we are seeing 300-366% increase in average monthly revenues.
expert
Grow sales and optimise the Google Ads account
Deep dive through the account, identified several areas that were holding the account back. Changed the attribution model to a more appropriate model. Segmented campaigns into tighter product category clusters. Utilised Google Shopping in a more meaningful way. Updating to smart shopping when it became available.
As the relationship grew I made some additional recommendation to open up Facebook / Instagram as a channel. Then subsequently Pinterest and Influencer marketing
Over the last couple of years with the expanded channels and the optimisation of Google ads we are seeing 300-366% increase in average monthly revenues.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
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LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.