Pass The Salt is an e-Commerce brand selling hosting boxes.

They help individuals do the hosting prep to save people time when having guests over for a party or having a date-night with a significant other.

They work with a handful of local vendors to source the products that go into their hosting boxes.

They're a growing start-up based out of California.

• Conversion Rate was 1.5%
• Product click-through rate from collection page was 46%
• The checkout conversion rate was 20%
• Nobody was signing up for their email list

We performed a high impact audit for them identifying their greatest conversion bottlenecks.

We identified why their bottlenecks were impacting conversions.

We made specific recommendations of how to fix the problems.

We implemented the fixes on their Shopify site directly.

We continued to do CRO consulting for their team.