152% Increase in Conversion Rate
258% Increase in Revenue
362% Increase in Sessions With Transactions
ESTIMATED ANNUAL IMPACT: +$110,000
See results screenshots here:
https://i.imgur.com/Bkc1ZHg.png
https://i.imgur.com/Lf7tacO.png
https://i.imgur.com/PSwcLc9.png
https://i.imgur.com/xuli4J2.png
Pass The Salt is an e-Commerce brand selling hosting boxes.
They help individuals do the hosting prep to save people time when having guests over for a party or having a date-night with a significant other.
They work with a handful of local vendors to source the products that go into their hosting boxes.
They're a growing start-up based out of California.
We performed a high impact audit for them identifying their greatest conversion bottlenecks.
We identified why their bottlenecks were impacting conversions.
We made specific recommendations of how to fix the problems.
We implemented the fixes on their Shopify site directly.
We continued to do CRO consulting for their team.
152% Increase in Conversion Rate
258% Increase in Revenue
362% Increase in Sessions With Transactions
ESTIMATED ANNUAL IMPACT: +$110,000
See results screenshots here:
https://i.imgur.com/Bkc1ZHg.png
https://i.imgur.com/Lf7tacO.png
https://i.imgur.com/PSwcLc9.png
https://i.imgur.com/xuli4J2.png
CRO
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.