152% Increase in Conversion Rate

258% Increase in Revenue

362% Increase in Sessions With Transactions

ESTIMATED ANNUAL IMPACT: +$110,000


See results screenshots here:

https://i.imgur.com/Bkc1ZHg.png

https://i.imgur.com/Lf7tacO.png

https://i.imgur.com/PSwcLc9.png

https://i.imgur.com/xuli4J2.png


The Challenge

Pass The Salt is an e-Commerce brand selling hosting boxes.

They help individuals do the hosting prep to save people time when having guests over for a party or having a date-night with a significant other.

They work with a handful of local vendors to source the products that go into their hosting boxes.

They're a growing start-up based out of California.


  • Conversion Rate was 1.5%
  • Product click-through rate from collection page was 46%
  • The checkout conversion rate was 20%
  • Nobody was signing up for their email list



The Process

We performed a high impact audit for them identifying their greatest conversion bottlenecks.

We identified why their bottlenecks were impacting conversions.

We made specific recommendations of how to fix the problems.

We implemented the fixes on their Shopify site directly.

We continued to do CRO consulting for their team.






The Solution

152% Increase in Conversion Rate

258% Increase in Revenue

362% Increase in Sessions With Transactions

ESTIMATED ANNUAL IMPACT: +$110,000


See results screenshots here:

https://i.imgur.com/Bkc1ZHg.png

https://i.imgur.com/Lf7tacO.png

https://i.imgur.com/PSwcLc9.png

https://i.imgur.com/xuli4J2.png


Skills Used

CRO

Industry

Food & Drink

Results by the numbers

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