The Challenge

The Process

The Solution

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

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More Case Study

0.38

CPO

Walt Life

Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.


Challenges:



  • Current creative wasn’t scaling efficiently
  • Low engagement on ads
  • Remarketing was not converting even with discounts


Strategy:



  • I pitched the client on influencer whitelisted ads, which were an immediate success for us from both an engagement and conversion rate perspective.
  • Used our amazing influencer content to create high converting mash-up ads that created an emotional connection to the product

0.52

CPM

Clear Health

Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.


The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.

0.5

ROAS

Misha Hawaii

Misha Hawaii needed help with their Facebook Advertising. To create a streamlined funnel to drive increased online sales, as well as increase the amount of people attending their Live events.

1.3

CPO

Heel Free

The main challenge and barrier were to turn a powerful offline process into an almost entirely self-service one. After many studies, we have seen that the public is familiar with the old way of measuring and physically reaching the store. some say it's a breakthrough in the online medical e-com industry. 

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.