Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.

The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.

In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.

New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.

The client organizes fun tournaments for college students around the US.

Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.

Challenges

1. Starting From Scratch: No reference to what exactly the client wanted.
2. No Clarity: The client has still not refined their messaging.
3. Fun & Entertaining: Copy has to be fun and entertaining to match the brand.

They needed a vendor to produce some of their infomercials in Clothing and Beauty categories

American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.