Peace One Day (Global Humanitarian Event) Case Study

The Challenge

My role as a contracted Paid Social Executive was to generate as many leads as possible through paid social campaigns in the run up to the event.

Peace One Day's objective is to institutionalise Peace Day 21 September. Throughout the years, millions of people have been active on Peace Day in every country of the world, and hundreds of organisations have carried out life-saving activities in areas of conflict.

The Process

Planned, activated, and managed paid social lead generation campaigns.

The Solution

I successfully drove hundreds of online registrations for the September 2020 Peace One Day Live digital event for under £2 CPA (well under KPI targets) through paid social campaigns and provided strategy, campaign creation and ongoing optimisation.

Website

https://peaceoneday.org

Skills Used

Paid Ads

Industry

Nonprofit & Government

Results by the numbers

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