expert
Driving efficient lead growth while mantiaining quality of leads. We ensured this by identifying the best location targets and audiences to add efficiencies to where we were spending and how we were spending.
I managed the budgets and optimizations for the brick and mortar showrooms of each region/state/city. We utilize data to create attribution modeling based on our spend in digital and a secondary model with offline spend via direct mail and traditional media
123% of KPI goal in 2019. Revenue growth of 24% from 2018-2019.
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