123% of KPI goal in 2019. Revenue growth of 24% from 2018-2019.
Driving efficient lead growth while mantiaining quality of leads. We ensured this by identifying the best location targets and audiences to add efficiencies to where we were spending and how we were spending.
I managed the budgets and optimizations for the brick and mortar showrooms of each region/state/city. We utilize data to create attribution modeling based on our spend in digital and a secondary model with offline spend via direct mail and traditional media
123% of KPI goal in 2019. Revenue growth of 24% from 2018-2019.
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When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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