
123% of KPI goal in 2019. Revenue growth of 24% from 2018-2019.
Driving efficient lead growth while mantiaining quality of leads. We ensured this by identifying the best location targets and audiences to add efficiencies to where we were spending and how we were spending.
I managed the budgets and optimizations for the brick and mortar showrooms of each region/state/city. We utilize data to create attribution modeling based on our spend in digital and a secondary model with offline spend via direct mail and traditional media
123% of KPI goal in 2019. Revenue growth of 24% from 2018-2019.
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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.