123% of KPI goal in 2019. Revenue growth of 24% from 2018-2019.

0.12
CPL

The Challenge

Driving efficient lead growth while mantiaining quality of leads. We ensured this by identifying the best location targets and audiences to add efficiencies to where we were spending and how we were spending.

The Process

I managed the budgets and optimizations for the brick and mortar showrooms of each region/state/city. We utilize data to create attribution modeling based on our spend in digital and a secondary model with offline spend via direct mail and traditional media

The Solution

123% of KPI goal in 2019. Revenue growth of 24% from 2018-2019.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Home & Garden

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