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Through my work here, our aim was to scale spend, at a competitive CPO.
Despite severe challenges during this period, in particular with rising CPMs, I was able to keep CPOs steady whilst scaling spend by 30% MoM.
Personalised Co are a personalised vitamin tech startup.
After users take a detailed quiz, they are recommended a vitamin routine tailored to their needs.
After a successful launch in February, they were keen to keep scaling.
My role was to come in as a Paid Media specialist and help aggressively scale.
With the impact of COVID-19 having unpredictable and temperamental results on the digital marketing industry, many challenges were presented into maintaining solid and consistent results.
The key objective here was to ensure a solid campaign structure that could be scaled.
The previous account set-up was very segmented; with a high number of separate audiences, and sporadic lookalikes / interest groups.
This is not necessarily a bad thing during the initial stages of an ad strategy, however when it comes to sustainable scaling a more cohesive structure was needed.
In addition to this, a clear marketing funnel needed to be developed. At launch, all the focus was on brining in new customers directly. However now the brand had started to develop some exposure, it was necessary to look at developing intent with people who are aware, but have not yet purchased, from the Company.
Following a successful restructure of the account to streamline performance and implement a solid Top, Middle, & Lower funnel in place, I then moved my efforts to focusing on creative. When it comes to scaling, it is important to have a consistent supply of potentially winners that can keep performance growing.
I worked very closely with the media team to create weekly assets that I can relentlessly test, and sustain performance.
Through my work here, our aim was to scale spend, at a competitive CPO.
Despite severe challenges during this period, in particular with rising CPMs, I was able to keep CPOs steady whilst scaling spend by 30% MoM.
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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