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Through my work here, our aim was to scale spend, at a competitive CPO.
Despite severe challenges during this period, in particular with rising CPMs, I was able to keep CPOs steady whilst scaling spend by 30% MoM.
Personalised Co are a personalised vitamin tech startup.
After users take a detailed quiz, they are recommended a vitamin routine tailored to their needs.
After a successful launch in February, they were keen to keep scaling.
My role was to come in as a Paid Media specialist and help aggressively scale.
With the impact of COVID-19 having unpredictable and temperamental results on the digital marketing industry, many challenges were presented into maintaining solid and consistent results.
The key objective here was to ensure a solid campaign structure that could be scaled.
The previous account set-up was very segmented; with a high number of separate audiences, and sporadic lookalikes / interest groups.
This is not necessarily a bad thing during the initial stages of an ad strategy, however when it comes to sustainable scaling a more cohesive structure was needed.
In addition to this, a clear marketing funnel needed to be developed. At launch, all the focus was on brining in new customers directly. However now the brand had started to develop some exposure, it was necessary to look at developing intent with people who are aware, but have not yet purchased, from the Company.
Following a successful restructure of the account to streamline performance and implement a solid Top, Middle, & Lower funnel in place, I then moved my efforts to focusing on creative. When it comes to scaling, it is important to have a consistent supply of potentially winners that can keep performance growing.
I worked very closely with the media team to create weekly assets that I can relentlessly test, and sustain performance.
Through my work here, our aim was to scale spend, at a competitive CPO.
Despite severe challenges during this period, in particular with rising CPMs, I was able to keep CPOs steady whilst scaling spend by 30% MoM.
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
Build a Landing Page for the Holidays, itegrated with Shopify and apps for free gifts, quntity breaks app and Gift Card experience.
Lead Generation Landing Page.
Bamboobies is brand all about motherhood. They target expecting moms and new moms with various products for mom & baby, including pre and postpartum accessories, clothing, breastfeeding products, etc. We started working with Bamboobies primarily on marketing strategy, SEO and paid media advertising (Google Shopping) initiatives with an overall objective to increase brand awareness and online digital sales in the marketplace.
This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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