
Increased spend to over $25k per month with a 7-9x return
Looking to scale, were spending between $5-$10k per month and have gotten spend successfully over $25k with between a 7-9x return monthly.
Switched from standard to smart shopping. Built out non-brand campaigns and continued to do daily optimizations to pause low performing keywords.
Increased spend to over $25k per month with a 7-9x return
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Meta search that was disrupting the industry by offering special deals and global reach partnerships.
Momondo had received a $30M investment to scale up their business globally.
They had defined target growth goals for specific markets where opportunity had been identified.
Launched different products to the market such as flight search, hotel search, car rental and packages.
They also launched an app and a newsletter as a way to reengage with the audience.
The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
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