Client was having issues driving traffic to their website and having users contact them for their services. No way to measure traffic and engagement.

• Industry-standard overall conversion rate of ~2%;
• Old-school product pages;
• No upsells, no bundles, no post-purchase emails.

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Oura was an emerging product in the wearable tech space and they were scaling up over the holiday season to compete with the big brands in wearable tech. The company was launching a new brand for the product and the challenge was to launch the new brand while increasing the ROAS.