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Pet food sales is a key market for Petbarn, with owners generally purchasing the same product and brand each month for their pets.
Petbarn introduced their new reoccurance order function, repeat scheduled orders on pet food helped save customers time and provide a great customer experience, as they would set up their order and frequency of weekly or monthly recurrence.
This was rolled out in stages across key states, and promoted on Google Ads through geo targeted campaigns, participating stores had unique landing pages where the messaging and payment options defaulted to repeat orders allowing customers to easier set up their recurring orders. The campaign generated over $190,000 online in 3 months.
For both search and shopping campaigns, we conducted weekly search query audits, to identify irrelevant search terms that were wasting our marketing budget. These would be added to a shared negative word list, to protect the budget and improve performance. Any relevant search terms with sales would then then be placed into an exact match search campaign and excluded from BMM in order to prevent internal bidding issues.
Top performing keywords would have custom ad text to improve keyword relevance, CTR and QS. Keyword insertion titles ad out performed static text ads, which we would then use to text new ad text to further improve our top keywords and adverts. We managed the SEO within our marketing team and would use top performing ad titles within the SEO page titles to increase organic CTR too.
Working across both paid and organic channels were able to increase traffic 9% and revenue 13% in H1.
Analysing data was an essential part of marketing success, and allowed me to report on the macro and micro trends within the campaigns.
I created extensively detailed Google Data Studio reports each tailored to the campaigns core KPIs. They help provide greater understanding of our marketing performance and highlight areas of improvement with both the client and our marketing department.
Paid Ads,Google Shopping,Marketing Strategy,SEO
Pets
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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.
The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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