The result was maintaining Cost Per Acquisition targets while spending over one million dollars per month in ad spend.


The Challenge

Scaling and managing paid social channels to over one million dollars in ad spend per month, while maintaining KPI's and CPA targets, staying consistently profitable at all times. The main goal for this e-commerce brand was to become a unicorn (1 billion in valuation), and scale to 100 million + USD in yearly revenue (what will be achieved this year). The challenge also was with maintaining high ad spend across the brand - we spent around 5 million dollars per month on ads.

The Process

I worked as a full-time media buyer for PetLab Co. I managed mostly Facebook accounts, but also Snapchat, Pinterest, TikTok, and Google. In order to scale and maintain to 1 million per month, I had to have a holistic approach. So I focused on working on angles - how the products can be solved, what problems we solve. Creating multiple angles that resonate with different audiences, allows scaling to 7 figures per month in ad spend. I wrote scripts, hired actors/bespoke people, and worked with video editors to edit each video in order to grab and maintain users' attention. With ready creatives I was testing and scaling campaigns on multiple platforms.

Here is the video with all accounts:

The Solution

The result was maintaining Cost Per Acquisition targets while spending over one million dollars per month in ad spend.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Branding,CRO,Paid Ads



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