The result was maintaining Cost Per Acquisition targets while spending over one million dollars per month in ad spend.
Scaling and managing paid social channels to over one million dollars in ad spend per month, while maintaining KPI's and CPA targets, staying consistently profitable at all times. The main goal for this e-commerce brand was to become a unicorn (1 billion in valuation), and scale to 100 million + USD in yearly revenue (what will be achieved this year). The challenge also was with maintaining high ad spend across the brand - we spent around 5 million dollars per month on ads.
I worked as a full-time media buyer for PetLab Co. I managed mostly Facebook accounts, but also Snapchat, Pinterest, TikTok, and Google. In order to scale and maintain to 1 million per month, I had to have a holistic approach. So I focused on working on angles - how the products can be solved, what problems we solve. Creating multiple angles that resonate with different audiences, allows scaling to 7 figures per month in ad spend. I wrote scripts, hired actors/bespoke people, and worked with video editors to edit each video in order to grab and maintain users' attention. With ready creatives I was testing and scaling campaigns on multiple platforms.
Here is the video with all accounts: https://youtu.be/6-w1RZDLzUA
The result was maintaining Cost Per Acquisition targets while spending over one million dollars per month in ad spend.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Branding,CRO,Paid Ads
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I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.
This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.