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The content I've created has been used in multiple paid campaigns and has driven overall engagement on the website as well as time spent on the website. Some of the content pieces I've developed are "evergreen" pieces meaning they will be reused in multiple campaigns. The team has decided to lead with a content-focused strategy based on these results.
This client needed content that was engaging, yet science-based. They also needed content that helped drive SEO and compare with other name brands such as healthline or Mayo clinic.
I work to create content that will speak to the clientele. I research the newest science and publications and parse that down to digestible and interesting client that speaks to what the brand is trying to accomplish. I also work closely with SEO experts to write in a way that captures key searches and can drive high engagement.
The content I've created has been used in multiple paid campaigns and has driven overall engagement on the website as well as time spent on the website. Some of the content pieces I've developed are "evergreen" pieces meaning they will be reused in multiple campaigns. The team has decided to lead with a content-focused strategy based on these results.
Content Marketing,Copywriting
Health & Wellness
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
Iryasa enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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