The content I've created has been used in multiple paid campaigns and has driven overall engagement on the website as well as time spent on the website. Some of the content pieces I've developed are "evergreen" pieces meaning they will be reused in multiple campaigns. The team has decided to lead with a content-focused strategy based on these results.
This client needed content that was engaging, yet science-based. They also needed content that helped drive SEO and compare with other name brands such as healthline or Mayo clinic.
I work to create content that will speak to the clientele. I research the newest science and publications and parse that down to digestible and interesting client that speaks to what the brand is trying to accomplish. I also work closely with SEO experts to write in a way that captures key searches and can drive high engagement.
The content I've created has been used in multiple paid campaigns and has driven overall engagement on the website as well as time spent on the website. Some of the content pieces I've developed are "evergreen" pieces meaning they will be reused in multiple campaigns. The team has decided to lead with a content-focused strategy based on these results.
Content Marketing,Copywriting
Health & Wellness
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Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
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