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The content I've created has been used in multiple paid campaigns and has driven overall engagement on the website as well as time spent on the website. Some of the content pieces I've developed are "evergreen" pieces meaning they will be reused in multiple campaigns. The team has decided to lead with a content-focused strategy based on these results.
This client needed content that was engaging, yet science-based. They also needed content that helped drive SEO and compare with other name brands such as healthline or Mayo clinic.
I work to create content that will speak to the clientele. I research the newest science and publications and parse that down to digestible and interesting client that speaks to what the brand is trying to accomplish. I also work closely with SEO experts to write in a way that captures key searches and can drive high engagement.
The content I've created has been used in multiple paid campaigns and has driven overall engagement on the website as well as time spent on the website. Some of the content pieces I've developed are "evergreen" pieces meaning they will be reused in multiple campaigns. The team has decided to lead with a content-focused strategy based on these results.
Content Marketing,Copywriting
Health & Wellness
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
This Pilates studio has 2 in-person locations that generated over 7-figures annually. We were hired to bring more people in the door, keep existing members longer, evaluate their website and software tools, and transition a portion of their revenue to an online business when COVID-19 hit.
For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
Revamping their entire online brand identity and reaching an entirely new audience on social media.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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