The content I've created has been used in multiple paid campaigns and has driven overall engagement on the website as well as time spent on the website. Some of the content pieces I've developed are "evergreen" pieces meaning they will be reused in multiple campaigns. The team has decided to lead with a content-focused strategy based on these results.

The Challenge

This client needed content that was engaging, yet science-based. They also needed content that helped drive SEO and compare with other name brands such as healthline or Mayo clinic.

The Process

I work to create content that will speak to the clientele. I research the newest science and publications and parse that down to digestible and interesting client that speaks to what the brand is trying to accomplish. I also work closely with SEO experts to write in a way that captures key searches and can drive high engagement.

The Solution

The content I've created has been used in multiple paid campaigns and has driven overall engagement on the website as well as time spent on the website. Some of the content pieces I've developed are "evergreen" pieces meaning they will be reused in multiple campaigns. The team has decided to lead with a content-focused strategy based on these results.

Skills Used

Content Marketing,Copywriting

Industry

Health & Wellness

Results by the numbers

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