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The content I've created has been used in multiple paid campaigns and has driven overall engagement on the website as well as time spent on the website. Some of the content pieces I've developed are "evergreen" pieces meaning they will be reused in multiple campaigns. The team has decided to lead with a content-focused strategy based on these results.
This client needed content that was engaging, yet science-based. They also needed content that helped drive SEO and compare with other name brands such as healthline or Mayo clinic.
I work to create content that will speak to the clientele. I research the newest science and publications and parse that down to digestible and interesting client that speaks to what the brand is trying to accomplish. I also work closely with SEO experts to write in a way that captures key searches and can drive high engagement.
The content I've created has been used in multiple paid campaigns and has driven overall engagement on the website as well as time spent on the website. Some of the content pieces I've developed are "evergreen" pieces meaning they will be reused in multiple campaigns. The team has decided to lead with a content-focused strategy based on these results.
Content Marketing,Copywriting
Health & Wellness
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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