
20,000+ Impressions
10,000+ Video Views
50% Play-Thru Rate
$0.01 Per Video Play
Their goal was brand awareness for a brand new e-commerce baking steel company. They needed to generate a lot of awareness, fast, in the tiny population of Switzerland. NLC came through for the win on a fast turnaround of the video so that we could get our campaign started off with a bang.
We created a 60-second explainer video for Pizza Steel Switzerland that generated over 10,000 video plays out of just over 20,000 impressions on Facebook and Instagram.
They received a 50% video play rate with an ad spend of just $112. They received an astonishing $0.01 per video play.
Our seamless design process allowed them to easily and efficiently request creatives for this campaign while providing us with important details that helped with the creative direction and objectives.
20,000+ Impressions
10,000+ Video Views
50% Play-Thru Rate
$0.01 Per Video Play
Paid Ads,Paid Ads,Paid Ads
Food & Drink
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

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