
20,000+ Impressions
10,000+ Video Views
50% Play-Thru Rate
$0.01 Per Video Play
Their goal was brand awareness for a brand new e-commerce baking steel company. They needed to generate a lot of awareness, fast, in the tiny population of Switzerland. NLC came through for the win on a fast turnaround of the video so that we could get our campaign started off with a bang.
We created a 60-second explainer video for Pizza Steel Switzerland that generated over 10,000 video plays out of just over 20,000 impressions on Facebook and Instagram.
They received a 50% video play rate with an ad spend of just $112. They received an astonishing $0.01 per video play.
Our seamless design process allowed them to easily and efficiently request creatives for this campaign while providing us with important details that helped with the creative direction and objectives.
20,000+ Impressions
10,000+ Video Views
50% Play-Thru Rate
$0.01 Per Video Play
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.