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20,000+ Impressions
10,000+ Video Views
50% Play-Thru Rate
$0.01 Per Video Play
Their goal was brand awareness for a brand new e-commerce baking steel company. They needed to generate a lot of awareness, fast, in the tiny population of Switzerland. NLC came through for the win on a fast turnaround of the video so that we could get our campaign started off with a bang.
We created a 60-second explainer video for Pizza Steel Switzerland that generated over 10,000 video plays out of just over 20,000 impressions on Facebook and Instagram.
They received a 50% video play rate with an ad spend of just $112. They received an astonishing $0.01 per video play.
Our seamless design process allowed them to easily and efficiently request creatives for this campaign while providing us with important details that helped with the creative direction and objectives.
20,000+ Impressions
10,000+ Video Views
50% Play-Thru Rate
$0.01 Per Video Play
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
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