20,000+ Impressions
10,000+ Video Views
50% Play-Thru Rate
$0.01 Per Video Play
agency
Their goal was brand awareness for a brand new e-commerce baking steel company. They needed to generate a lot of awareness, fast, in the tiny population of Switzerland. NLC came through for the win on a fast turnaround of the video so that we could get our campaign started off with a bang.
We created a 60-second explainer video for Pizza Steel Switzerland that generated over 10,000 video plays out of just over 20,000 impressions on Facebook and Instagram.
They received a 50% video play rate with an ad spend of just $112. They received an astonishing $0.01 per video play.
Our seamless design process allowed them to easily and efficiently request creatives for this campaign while providing us with important details that helped with the creative direction and objectives.
20,000+ Impressions
10,000+ Video Views
50% Play-Thru Rate
$0.01 Per Video Play
Paid Ads,Paid Ads,Paid Ads
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including: