Improve the social media engagement with the Salon, generate more leads, and have a better storytelling of the feed.

As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.

Develop a responsive performance SEO-focused website to drive conversions, in an industry saturated by large financial corporations with huge digital marketing budgets.

In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.