
Dropped the cost per lead with proper, scable testing of audiences, creatives and channels
To acquire more Uber and Lyft drivers to sign up for their entertainment tablets
My role was to oversee all driver acquisition. I first reviewed their current channels to acquire drivers, updated tracking to be accurate. From there I looked at what channels could be refreshed and scaled. I built out audiences using first-party data and then began testing audiences and new creatives to ultimately scale marketing and be able to understand the levers that can be used depending on needs.
Dropped the cost per lead with proper, scable testing of audiences, creatives and channels
Paid Ads,Paid Ads,Marketing Strategy,Branding,Email Marketing,Marketing Strategy,Other
Art & Entertainment
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I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.