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Dropped the cost per lead with proper, scable testing of audiences, creatives and channels
expert
To acquire more Uber and Lyft drivers to sign up for their entertainment tablets
My role was to oversee all driver acquisition. I first reviewed their current channels to acquire drivers, updated tracking to be accurate. From there I looked at what channels could be refreshed and scaled. I built out audiences using first-party data and then began testing audiences and new creatives to ultimately scale marketing and be able to understand the levers that can be used depending on needs.
Dropped the cost per lead with proper, scable testing of audiences, creatives and channels
Paid Ads,Paid Ads,Marketing Strategy,Branding,Email Marketing,Marketing Strategy,Other
Art & Entertainment
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Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.
To brand, and market a dual-functioning B2B business. One sect is for energy procurement and efficiency and the other sect his benefits for employees.
Lyst are a global fashion affiliate.
Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.
