Dropped the cost per lead with proper, scable testing of audiences, creatives and channels
expert
To acquire more Uber and Lyft drivers to sign up for their entertainment tablets
My role was to oversee all driver acquisition. I first reviewed their current channels to acquire drivers, updated tracking to be accurate. From there I looked at what channels could be refreshed and scaled. I built out audiences using first-party data and then began testing audiences and new creatives to ultimately scale marketing and be able to understand the levers that can be used depending on needs.
Dropped the cost per lead with proper, scable testing of audiences, creatives and channels
Paid Ads,Paid Ads,Marketing Strategy,Branding,Email Marketing,Marketing Strategy,Other
Art & Entertainment
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Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.