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Dropped the cost per lead with proper, scable testing of audiences, creatives and channels
To acquire more Uber and Lyft drivers to sign up for their entertainment tablets
My role was to oversee all driver acquisition. I first reviewed their current channels to acquire drivers, updated tracking to be accurate. From there I looked at what channels could be refreshed and scaled. I built out audiences using first-party data and then began testing audiences and new creatives to ultimately scale marketing and be able to understand the levers that can be used depending on needs.
Dropped the cost per lead with proper, scable testing of audiences, creatives and channels
Paid Ads,Paid Ads,Marketing Strategy,Branding,Email Marketing,Marketing Strategy,Other
Art & Entertainment
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This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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