The Challenge

The Process

The Solution

Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Technology

Results by the numbers

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During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

2.33

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The client wanted to generate new leads

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