Points West Community Bank | Colorado, Nebraska & Wyoming Case Study

The Challenge

Proven success driving measurable growth for a hyper-targeted lead generation campaign
Ability to set up tag implementation to track strategic conversion points on site
Optimize campaigns towards lead form submissions on site
Run channels across Display & Video 360, Facebook Ads and Google Ads
Reallocate budgets to the highest converting channels to exceed client goals

The Process

Campaign Manager, PPC Specialist

The Solution

Decreased all cost/conversion by (48.76%)
Increased all conversions by (494.52%)
Improved all conversion rate by (77.06%)

Website

https://pwcbank.com

Skills Used

Paid Ads,Paid Ads,Web Development,Paid Ads

Industry

Finance

Results by the numbers

Get Started

More Case Study

0.5 CPL

Harri

The client was looking to generate more leads but didn't have a dedicated landing page to capture the leads.

Read Case Study

Road2

We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.

Read Case Study

1 CPL

Soundry Health

The biggest challenge with this client was conversion tracking because of HIPAA compliance. Their product needed to be HIPAA compliant which means we cannot place any third-party javascript on the website to track people who enter their web platform.

Read Case Study

1.33 ROAS

Crowd Control Warehouse

Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.

Read Case Study

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

‍

Read Case Study

Gradelink

‍Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Read Case Study

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study