Points West Community Bank | Colorado, Nebraska & Wyoming Case Study

The Challenge

Proven success driving measurable growth for a hyper-targeted lead generation campaign
Ability to set up tag implementation to track strategic conversion points on site
Optimize campaigns towards lead form submissions on site
Run channels across Display & Video 360, Facebook Ads and Google Ads
Reallocate budgets to the highest converting channels to exceed client goals

The Process

Campaign Manager, PPC Specialist

The Solution

Decreased all cost/conversion by (48.76%)
Increased all conversions by (494.52%)
Improved all conversion rate by (77.06%)

Website

https://pwcbank.com

Skills Used

Paid Ads,Paid Ads,Web Development,Paid Ads

Industry

Finance

Results by the numbers

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