0.38
CPI

The Challenge

  1. To leverage COVID scenario in 2020, provide users a solution that they can sit at home and consult a doctor.
  2. Increase the number of users
  3. To reduce the CPI (Cost per Install) by atleast 30%
  4. Get first consultations from most of new users by re-targeting

The Process

  • Implemented creative strategy for app install ads to use videos which show a clear message that anyone cant sit at home and talk to doctor. Stay home, Stay safe!
  • Synced different audience segment in Tier 1 and Tier 2 cities in India from past campaigns and created LLAs in those cities.
  • Performed co-hort reporting from the MMP and anti-fraud softwares to reduce the fraudulent installs and get more real users.
  • Leveraged 3rd party data from several DMPs which lowered our learning phase.

The Solution

Skills Used

Web Development,Paid Ads,Paid Ads,Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.5

CPL

WardJet

As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.



2

CPL

GreenlightGO

New brand coming into disrupt the space. We had to build everything from the ground up.

1

CPO

Sweet Talk

This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!


The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.