0.38
CPI

The Challenge

  1. To leverage COVID scenario in 2020, provide users a solution that they can sit at home and consult a doctor.
  2. Increase the number of users
  3. To reduce the CPI (Cost per Install) by atleast 30%
  4. Get first consultations from most of new users by re-targeting

The Process

  • Implemented creative strategy for app install ads to use videos which show a clear message that anyone cant sit at home and talk to doctor. Stay home, Stay safe!
  • Synced different audience segment in Tier 1 and Tier 2 cities in India from past campaigns and created LLAs in those cities.
  • Performed co-hort reporting from the MMP and anti-fraud softwares to reduce the fraudulent installs and get more real users.
  • Leveraged 3rd party data from several DMPs which lowered our learning phase.

The Solution

Skills Used

Web Development,Paid Ads,Paid Ads,Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5.68

ROAS

Brundo Spice Company

Brundo was in need of SEO and Amazon advertising optimization. Before seeking my services, they had an ACOS well over 300% and ROAS of about 0.4


There were many competitors in the market and I was hired to perform a complete Amazon overhaul. 

0.9

CPL

Centre PowerSports

Rebuild website using the WooCommerce platform. Deeply customized website experience and focus on MAP pricing policy compliance.

3.1

ROAS

Nina Shoes

Nina Shoes' revenue has been flat and even down because of the pandemic. We needed to increase profitable revenue for Nina to stay competitive in the industry for Google Ads and Google Shopping (both paid).

6.52

CPL

Fixed Fee Design

They wanted a strong agency to generate leads for their business

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.