0.38
CPI

The Challenge

  1. To leverage COVID scenario in 2020, provide users a solution that they can sit at home and consult a doctor.
  2. Increase the number of users
  3. To reduce the CPI (Cost per Install) by atleast 30%
  4. Get first consultations from most of new users by re-targeting

The Process

  • Implemented creative strategy for app install ads to use videos which show a clear message that anyone cant sit at home and talk to doctor. Stay home, Stay safe!
  • Synced different audience segment in Tier 1 and Tier 2 cities in India from past campaigns and created LLAs in those cities.
  • Performed co-hort reporting from the MMP and anti-fraud softwares to reduce the fraudulent installs and get more real users.
  • Leveraged 3rd party data from several DMPs which lowered our learning phase.

The Solution

Skills Used

Web Development,Paid Ads,Paid Ads,Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0

ROAS

Medical Supply Depot

Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.

The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.

One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.

The client also didn't have a cohesive affiliate or promotions strategy.


5

ROAS

Medik8

Never done paid media and was only in UK, want to launch in US

Simaba

increase reservation and optimized marketing funnels and sales processes to increase bookings

0.58

ROAS

Bear Butt

Client for B2C eCommerce selling outdoor camping hammocks. They were struggling with their Search campaigns and wanted an audit and action plan for improvement. 

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.