0.38
CPI

The Challenge

  1. To leverage COVID scenario in 2020, provide users a solution that they can sit at home and consult a doctor.
  2. Increase the number of users
  3. To reduce the CPI (Cost per Install) by atleast 30%
  4. Get first consultations from most of new users by re-targeting

The Process

  • Implemented creative strategy for app install ads to use videos which show a clear message that anyone cant sit at home and talk to doctor. Stay home, Stay safe!
  • Synced different audience segment in Tier 1 and Tier 2 cities in India from past campaigns and created LLAs in those cities.
  • Performed co-hort reporting from the MMP and anti-fraud softwares to reduce the fraudulent installs and get more real users.
  • Leveraged 3rd party data from several DMPs which lowered our learning phase.

The Solution

Skills Used

Web Development,Paid Ads,Paid Ads,Marketing Strategy

Industry

Technology

Results by the numbers

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