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As a result of the responsive website I built, combined with a strong lead generation marketing campaign and effective paid social and search ads, Hummingbird's website traffic increased by over +60% within the first month, new users to site increased by over +80% and lead acquisition for demo requests nearly quadrupled in first 6 weeks of campaign going live. The success of this campaign also produced a ROAS of over +700%
I manage the marketing strategy and website for a healthcare company called Preceptis Medical, also known as Hummingbird. They produce an alternative solution for parents to take their children to visit a clinic instead of a hospital for a 3-minute procedure to get ear tubes implanted. I designed and developed their most recent website, and created a marketing strategy to increase brand awareness and overall ROI of their new ear tube product, launched in 2020.
The company was in need of a new website, which combined 3 of their old websites into 1, as well as a marketing strategy to increase sales and overall brand awareness in 2020 with their new ear tube product. Once website was launched, I created multiple landing pages as part of a lead generation email campaign to increase leads and customer demos, as well as a marketing strategy to be executed across paid social (Facebook, Instagram, LinkedIn), paid search (Google) and lead generation email marketing. Search engine optimization via Google was also a huge priority for the company to ensure Hummingbird was ranking #1 and had strong search visibility.
As a result of the responsive website I built, combined with a strong lead generation marketing campaign and effective paid social and search ads, Hummingbird's website traffic increased by over +60% within the first month, new users to site increased by over +80% and lead acquisition for demo requests nearly quadrupled in first 6 weeks of campaign going live. The success of this campaign also produced a ROAS of over +700%
Marketing Strategy,SEO,Paid Ads,Paid Ads,Paid Ads
Health & Wellness
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Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.
Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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