As a result of the responsive website I built, combined with a strong lead generation marketing campaign and effective paid social and search ads, Hummingbird's website traffic increased by over +60% within the first month, new users to site increased by over +80% and lead acquisition for demo requests nearly quadrupled in first 6 weeks of campaign going live. The success of this campaign also produced a ROAS of over +700%

7
ROAS

Kelly B.

Mayple Vetted

expert

The Challenge

I manage the marketing strategy and website for a healthcare company called Preceptis Medical, also known as Hummingbird. They produce an alternative solution for parents to take their children to visit a clinic instead of a hospital for a 3-minute procedure to get ear tubes implanted. I designed and developed their most recent website, and created a marketing strategy to increase brand awareness and overall ROI of their new ear tube product, launched in 2020.

The Process

The company was in need of a new website, which combined 3 of their old websites into 1, as well as a marketing strategy to increase sales and overall brand awareness in 2020 with their new ear tube product. Once website was launched, I created multiple landing pages as part of a lead generation email campaign to increase leads and customer demos, as well as a marketing strategy to be executed across paid social (Facebook, Instagram, LinkedIn), paid search (Google) and lead generation email marketing. Search engine optimization via Google was also a huge priority for the company to ensure Hummingbird was ranking #1 and had strong search visibility.

The Solution

As a result of the responsive website I built, combined with a strong lead generation marketing campaign and effective paid social and search ads, Hummingbird's website traffic increased by over +60% within the first month, new users to site increased by over +80% and lead acquisition for demo requests nearly quadrupled in first 6 weeks of campaign going live. The success of this campaign also produced a ROAS of over +700%

Skills Used

Marketing Strategy,SEO,Paid Ads,Paid Ads,Paid Ads

Industry

Health & Wellness

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