As a result of the responsive website I built, combined with a strong lead generation marketing campaign and effective paid social and search ads, Hummingbird's website traffic increased by over +60% within the first month, new users to site increased by over +80% and lead acquisition for demo requests nearly quadrupled in first 6 weeks of campaign going live. The success of this campaign also produced a ROAS of over +700%
I manage the marketing strategy and website for a healthcare company called Preceptis Medical, also known as Hummingbird. They produce an alternative solution for parents to take their children to visit a clinic instead of a hospital for a 3-minute procedure to get ear tubes implanted. I designed and developed their most recent website, and created a marketing strategy to increase brand awareness and overall ROI of their new ear tube product, launched in 2020.
The company was in need of a new website, which combined 3 of their old websites into 1, as well as a marketing strategy to increase sales and overall brand awareness in 2020 with their new ear tube product. Once website was launched, I created multiple landing pages as part of a lead generation email campaign to increase leads and customer demos, as well as a marketing strategy to be executed across paid social (Facebook, Instagram, LinkedIn), paid search (Google) and lead generation email marketing. Search engine optimization via Google was also a huge priority for the company to ensure Hummingbird was ranking #1 and had strong search visibility.
As a result of the responsive website I built, combined with a strong lead generation marketing campaign and effective paid social and search ads, Hummingbird's website traffic increased by over +60% within the first month, new users to site increased by over +80% and lead acquisition for demo requests nearly quadrupled in first 6 weeks of campaign going live. The success of this campaign also produced a ROAS of over +700%
Marketing Strategy,SEO,Paid Ads,Paid Ads,Paid Ads
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.