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As a result of the responsive website I built, combined with a strong lead generation marketing campaign and effective paid social and search ads, Hummingbird's website traffic increased by over +60% within the first month, new users to site increased by over +80% and lead acquisition for demo requests nearly quadrupled in first 6 weeks of campaign going live. The success of this campaign also produced a ROAS of over +700%
I manage the marketing strategy and website for a healthcare company called Preceptis Medical, also known as Hummingbird. They produce an alternative solution for parents to take their children to visit a clinic instead of a hospital for a 3-minute procedure to get ear tubes implanted. I designed and developed their most recent website, and created a marketing strategy to increase brand awareness and overall ROI of their new ear tube product, launched in 2020.
The company was in need of a new website, which combined 3 of their old websites into 1, as well as a marketing strategy to increase sales and overall brand awareness in 2020 with their new ear tube product. Once website was launched, I created multiple landing pages as part of a lead generation email campaign to increase leads and customer demos, as well as a marketing strategy to be executed across paid social (Facebook, Instagram, LinkedIn), paid search (Google) and lead generation email marketing. Search engine optimization via Google was also a huge priority for the company to ensure Hummingbird was ranking #1 and had strong search visibility.
As a result of the responsive website I built, combined with a strong lead generation marketing campaign and effective paid social and search ads, Hummingbird's website traffic increased by over +60% within the first month, new users to site increased by over +80% and lead acquisition for demo requests nearly quadrupled in first 6 weeks of campaign going live. The success of this campaign also produced a ROAS of over +700%
Marketing Strategy,SEO,Paid Ads,Paid Ads,Paid Ads
Health & Wellness
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I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.
We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.
As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.
While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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