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2.8x increase in Conversion Rates (CVR).
1.9x increase in Average Order Value (AOV).
Pretty Party was no longer profitably growing their business, largely due to increasing advertising costs, which posed cash flow issues for the business. They had to reduce their advertising budgets as a consequence of this.
Their Conversion Rates (CVR) were far below the benchmarked average within their product verticle.
Pretty Party wanted to find a way to increase their Average Order Value (AOV) to help with their cash flow, while also increasing their Conversion Rates (CVR) to help improve their marketing efficiency.
Conducted a full-funnel audit, leveraging heat maps, customer surveys, page speed analyses, live recordings, customer interviews, and funnel analytics.
Identified the key problems along the funnel, then developed a list of hypotheses as to what would improve the client's Average Order Value (AOV) and Conversion Rates (CVR).
Presented the hypotheses to the client, providing data-backed justifications for each test. Then, guided the client throughout the hypothesis testing and implementation process till statistical significance was reached.
2.8x increase in Conversion Rates (CVR).
1.9x increase in Average Order Value (AOV).
CRO
Beauty
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Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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