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2.8x increase in Conversion Rates (CVR).
1.9x increase in Average Order Value (AOV).
Pretty Party was no longer profitably growing their business, largely due to increasing advertising costs, which posed cash flow issues for the business. They had to reduce their advertising budgets as a consequence of this.
Their Conversion Rates (CVR) were far below the benchmarked average within their product verticle.
Pretty Party wanted to find a way to increase their Average Order Value (AOV) to help with their cash flow, while also increasing their Conversion Rates (CVR) to help improve their marketing efficiency.
Conducted a full-funnel audit, leveraging heat maps, customer surveys, page speed analyses, live recordings, customer interviews, and funnel analytics.
Identified the key problems along the funnel, then developed a list of hypotheses as to what would improve the client's Average Order Value (AOV) and Conversion Rates (CVR).
Presented the hypotheses to the client, providing data-backed justifications for each test. Then, guided the client throughout the hypothesis testing and implementation process till statistical significance was reached.
2.8x increase in Conversion Rates (CVR).
1.9x increase in Average Order Value (AOV).
CRO
Beauty
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Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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