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2.8x increase in Conversion Rates (CVR).
1.9x increase in Average Order Value (AOV).
Pretty Party was no longer profitably growing their business, largely due to increasing advertising costs, which posed cash flow issues for the business. They had to reduce their advertising budgets as a consequence of this.
Their Conversion Rates (CVR) were far below the benchmarked average within their product verticle.
Pretty Party wanted to find a way to increase their Average Order Value (AOV) to help with their cash flow, while also increasing their Conversion Rates (CVR) to help improve their marketing efficiency.
Conducted a full-funnel audit, leveraging heat maps, customer surveys, page speed analyses, live recordings, customer interviews, and funnel analytics.
Identified the key problems along the funnel, then developed a list of hypotheses as to what would improve the client's Average Order Value (AOV) and Conversion Rates (CVR).
Presented the hypotheses to the client, providing data-backed justifications for each test. Then, guided the client throughout the hypothesis testing and implementation process till statistical significance was reached.
2.8x increase in Conversion Rates (CVR).
1.9x increase in Average Order Value (AOV).
CRO
Beauty
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In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
Responsible for delivering quality instruction and facilitating student learning according to CDI’s College prescribed curriculum.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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