2.8x increase in Conversion Rates (CVR).


1.9x increase in Average Order Value (AOV).

The Challenge

Pretty Party was no longer profitably growing their business, largely due to increasing advertising costs, which posed cash flow issues for the business. They had to reduce their advertising budgets as a consequence of this.


Their Conversion Rates (CVR) were far below the benchmarked average within their product verticle.


Pretty Party wanted to find a way to increase their Average Order Value (AOV) to help with their cash flow, while also increasing their Conversion Rates (CVR) to help improve their marketing efficiency.

The Process

Conducted a full-funnel audit, leveraging heat maps, customer surveys, page speed analyses, live recordings, customer interviews, and funnel analytics.


Identified the key problems along the funnel, then developed a list of hypotheses as to what would improve the client's Average Order Value (AOV) and Conversion Rates (CVR).


Presented the hypotheses to the client, providing data-backed justifications for each test. Then, guided the client throughout the hypothesis testing and implementation process till statistical significance was reached.

The Solution

2.8x increase in Conversion Rates (CVR).


1.9x increase in Average Order Value (AOV).

Skills Used

CRO

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.51

CPO

Singapore Grand Prix

For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.

Alma Sensai

the launch an opening of a high-end private club in a palace in Madrid prime real estate to an international audiences.

Telemarketing Express

They needed a vendor to produce some of their infomercials in Clothing and Beauty categories

Karambit

The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.


  • No Campaign Strategy: There was no developed campaign strategy.
  • Poorly Designed Emails: Previous campaigns were poorly designed.
  • Excluding Certain Products: Certain products had to be excluded from all promotions.

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

‍

‍

‍

‍

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.