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2.8x increase in Conversion Rates (CVR).
1.9x increase in Average Order Value (AOV).
Pretty Party was no longer profitably growing their business, largely due to increasing advertising costs, which posed cash flow issues for the business. They had to reduce their advertising budgets as a consequence of this.
Their Conversion Rates (CVR) were far below the benchmarked average within their product verticle.
Pretty Party wanted to find a way to increase their Average Order Value (AOV) to help with their cash flow, while also increasing their Conversion Rates (CVR) to help improve their marketing efficiency.
Conducted a full-funnel audit, leveraging heat maps, customer surveys, page speed analyses, live recordings, customer interviews, and funnel analytics.
Identified the key problems along the funnel, then developed a list of hypotheses as to what would improve the client's Average Order Value (AOV) and Conversion Rates (CVR).
Presented the hypotheses to the client, providing data-backed justifications for each test. Then, guided the client throughout the hypothesis testing and implementation process till statistical significance was reached.
2.8x increase in Conversion Rates (CVR).
1.9x increase in Average Order Value (AOV).
CRO
Beauty
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Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
The brand was new to social media marketing and needed help with social media posts and Facebook ads.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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