As a result, my team increased ROAS by 80% and traffic volume by 120% from paid ads in 3 months.

0.8
ROAS

The Challenge

I've joined an already well-established company with over seven years of history as a Head of User Acquisition and managed a team of 4 PPC specialists. The task was to scale traffic and increase ROAS for all paid acquisition campaigns.

The Process

I've re-implemented the tracking system with developers' help to track the full funnel of user's interactions. As a price comparison platform, we've sent users to our partner websites where they made a purchase. With a new tracking system, we could track the conversion rate on partner websites on a user level.


I've also built an automation bidding system using Google Ads scripts that managed bids based on real-time revenue data. Launched dynamic remarketing campaign with detailed segmentation based on the profitability of each product category (a quite complicated task for 3M products on a platform).


We've tested the most available paid channels for our business model and region within 3 months and found some excellent variants that were profitable for us (RTB House, Criteo).

The Solution

As a result, my team increased ROAS by 80% and traffic volume by 120% from paid ads in 3 months.

Skills Used

Paid Ads,Web Development,Paid Ads,CRO,Web Development,Marketing Strategy

Industry

Electronics

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Ryman

Ryman, the stationery retailer, wanted to run a Back to School/Uni campaign but wanted to improve on the previous year results which was planned by an influencer agency. They were measuring sales but their target was also awareness.

0

CPM

Mediabrands

I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).

I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:





  • Belfius bank/Triodos Bank (Big Belgian bank)
  • Nintendo
  • Cointreau (Alcoholic beverage)
  • Dr. Martens (famous French shoes' brand)
  • Maison Montfort (Foie gras - duck liver)
  • Scooore (Brand of "Belgian National Loterie" that promotes online Gambling)
  • and some other to help colleagues


I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok


Lots of client accounts to manage, long evening, lots of reporting but exciting work!

OnePitch

The wonderful folks at OnePitch wanted to harness the power of Long-Form Blog Content. They needed a punchy copywriter to help provide valuable, educational, engaging content.

Univision Deportes

Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.

Developed & produced digital and lineal content during the Supercup Final 2015

Developed & produced a series of interviews with the top Latin American soccer players in Europe

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.