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As a result, my team increased ROAS by 80% and traffic volume by 120% from paid ads in 3 months.
I've joined an already well-established company with over seven years of history as a Head of User Acquisition and managed a team of 4 PPC specialists. The task was to scale traffic and increase ROAS for all paid acquisition campaigns.
I've re-implemented the tracking system with developers' help to track the full funnel of user's interactions. As a price comparison platform, we've sent users to our partner websites where they made a purchase. With a new tracking system, we could track the conversion rate on partner websites on a user level.
I've also built an automation bidding system using Google Ads scripts that managed bids based on real-time revenue data. Launched dynamic remarketing campaign with detailed segmentation based on the profitability of each product category (a quite complicated task for 3M products on a platform).
We've tested the most available paid channels for our business model and region within 3 months and found some excellent variants that were profitable for us (RTB House, Criteo).
As a result, my team increased ROAS by 80% and traffic volume by 120% from paid ads in 3 months.
Paid Ads,Web Development,Paid Ads,CRO,Web Development,Marketing Strategy
Electronics
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ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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