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As a result, my team increased ROAS by 80% and traffic volume by 120% from paid ads in 3 months.
I've joined an already well-established company with over seven years of history as a Head of User Acquisition and managed a team of 4 PPC specialists. The task was to scale traffic and increase ROAS for all paid acquisition campaigns.
I've re-implemented the tracking system with developers' help to track the full funnel of user's interactions. As a price comparison platform, we've sent users to our partner websites where they made a purchase. With a new tracking system, we could track the conversion rate on partner websites on a user level.
I've also built an automation bidding system using Google Ads scripts that managed bids based on real-time revenue data. Launched dynamic remarketing campaign with detailed segmentation based on the profitability of each product category (a quite complicated task for 3M products on a platform).
We've tested the most available paid channels for our business model and region within 3 months and found some excellent variants that were profitable for us (RTB House, Criteo).
As a result, my team increased ROAS by 80% and traffic volume by 120% from paid ads in 3 months.
Paid Ads,Web Development,Paid Ads,CRO,Web Development,Marketing Strategy
Electronics
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I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
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