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As a result, my team increased ROAS by 80% and traffic volume by 120% from paid ads in 3 months.
I've joined an already well-established company with over seven years of history as a Head of User Acquisition and managed a team of 4 PPC specialists. The task was to scale traffic and increase ROAS for all paid acquisition campaigns.
I've re-implemented the tracking system with developers' help to track the full funnel of user's interactions. As a price comparison platform, we've sent users to our partner websites where they made a purchase. With a new tracking system, we could track the conversion rate on partner websites on a user level.
I've also built an automation bidding system using Google Ads scripts that managed bids based on real-time revenue data. Launched dynamic remarketing campaign with detailed segmentation based on the profitability of each product category (a quite complicated task for 3M products on a platform).
We've tested the most available paid channels for our business model and region within 3 months and found some excellent variants that were profitable for us (RTB House, Criteo).
As a result, my team increased ROAS by 80% and traffic volume by 120% from paid ads in 3 months.
Paid Ads,Web Development,Paid Ads,CRO,Web Development,Marketing Strategy
Electronics
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Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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