Printed.com is an online printing e-commerce website for individuals and business. They were investing in growth by developing marketing strategies addressed to different segments such as designers, event planners, wedding planners, photographers and business.

I joined the team supporting with the media planning and activation of campaigns targeted to drive growth by driving new customer acquisition.

• Media planning and budget distribution recommendations across channels. Performance forecasting and reporting to senior stakeholders. Presenting improvement recommendations and test results.
• CRO (Conversion Rate Optimisation): Setting up and running Landing page A/B testing and funnel optimisation. Reporting to the tech and product teams on performance and recommendations.
• Briefing the creative team for the generation of display assets and landing pages for digital campaigns.
• Channel management and innovation: Display advertising: Amazon advertising; YouTube; GDN Display Advertising; Product listing ads; Google Shopping Campaigns.
• Creation and scale-up of Paid Search campaigns through Google AdWords, Yahoo & Bing network accounts in 6 different languages.