Printed.com is an online printing e-commerce website for individuals and business. They were investing in growth by developing marketing strategies addressed to different segments such as designers, event planners, wedding planners, photographers and business.
I joined the team supporting with the media planning and activation of campaigns targeted to drive growth by driving new customer acquisition.
Paid Ads,Google Shopping,CRO,Paid Ads,Paid Ads,Marketing Strategy,Other
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I was brought on to take lead in all their digital marketing efforts, across 3 separate sites. This involved SEO, SMM, web design, content creation, SEO copywriting, email marketing, and more.
ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.
Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%