• Total budget of £2.5M year.
  • Scaled the business to 250% revenue driven by new customers maintaining target ROAS using paid media and retargeting tactics.
  • Improved CR by 30% developing new landing pages and funnel optimisation.
  • Developed a reporting framework that supported decision making and optimal budget distribution.


The Challenge

Printed.com is an online printing e-commerce website for individuals and business. They were investing in growth by developing marketing strategies addressed to different segments such as designers, event planners, wedding planners, photographers and business.


I joined the team supporting with the media planning and activation of campaigns targeted to drive growth by driving new customer acquisition.

The Process


  • Media planning and budget distribution recommendations across channels. Performance forecasting and reporting to senior stakeholders. Presenting improvement recommendations and test results.
  • CRO (Conversion Rate Optimisation): Setting up and running Landing page A/B testing and funnel optimisation. Reporting to the tech and product teams on performance and recommendations.
  • Briefing the creative team for the generation of display assets and landing pages for digital campaigns.
  • Channel management and innovation: Display advertising: Amazon advertising; YouTube; GDN Display Advertising; Product listing ads; Google Shopping Campaigns.
  • Creation and scale-up of Paid Search campaigns through Google AdWords, Yahoo & Bing network accounts in 6 different languages.


The Solution

  • Total budget of £2.5M year.
  • Scaled the business to 250% revenue driven by new customers maintaining target ROAS using paid media and retargeting tactics.
  • Improved CR by 30% developing new landing pages and funnel optimisation.
  • Developed a reporting framework that supported decision making and optimal budget distribution.


Skills Used

Paid Ads,Google Shopping,CRO,Paid Ads,Paid Ads,Marketing Strategy,Other

Industry

Art & Entertainment

Results by the numbers

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