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For PRYA, I have improved open rates on their campaign emails from around 30%, to now maintaining an average of 51%.
Prior to working with me, they had £3-5K of their revenue coming from email campaigns. For the last three months, this has been £22-27k per month.
Since migrating to Attentive, PRYA have seen revenue from SMS alone at £35k per month!
These results are from a mixture of automations and from well timed and appropriately segmented SMS campaigns.
This work has been done with zero extra ad spend from the client, this extra revenue generated purely from sending out campaigns that resonate with their audience.
The challenge when working with PRYA has been targeting the right customers with emails - they were previously sending to all their 150k subscriber list and had poor open rates.
Since working together, I have improved deliverability and they now see open rates of >50% on most of their campaigns.
PRYA were using Klaviyo SMS when I began working with them and had low deliverability and poor results.
For PRYA, I take care of all their email marketing campaigns. With this client, I work as the 'full package', building out the content calendar, strategising ideas, designing the emails, writing copy and scheduling to appropriate segments of their list.
I have migrated them recently fully onto the Attentive platform for SMS marketing.
We have set up flows, automations and send regular, well segmented campaigns, with outstanding results.
We undertake a lot of A/B testing with PRYA - learning from our results on subject line tests, content testing and timing too.
For PRYA, I have improved open rates on their campaign emails from around 30%, to now maintaining an average of 51%.
Prior to working with me, they had £3-5K of their revenue coming from email campaigns. For the last three months, this has been £22-27k per month.
Since migrating to Attentive, PRYA have seen revenue from SMS alone at £35k per month!
These results are from a mixture of automations and from well timed and appropriately segmented SMS campaigns.
This work has been done with zero extra ad spend from the client, this extra revenue generated purely from sending out campaigns that resonate with their audience.
Email Marketing,SMS Marketing
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Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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