For PRYA, I have improved open rates on their campaign emails from around 30%, to now maintaining an average of 51%.

Prior to working with me, they had £3-5K of their revenue coming from email campaigns. For the last three months, this has been £22-27k per month.


Since migrating to Attentive, PRYA have seen revenue from SMS alone at £35k per month!

These results are from a mixture of automations and from well timed and appropriately segmented SMS campaigns.


This work has been done with zero extra ad spend from the client, this extra revenue generated purely from sending out campaigns that resonate with their audience.



The Challenge

The challenge when working with PRYA has been targeting the right customers with emails - they were previously sending to all their 150k subscriber list and had poor open rates.

Since working together, I have improved deliverability and they now see open rates of >50% on most of their campaigns.

PRYA were using Klaviyo SMS when I began working with them and had low deliverability and poor results.

The Process

For PRYA, I take care of all their email marketing campaigns. With this client, I work as the 'full package', building out the content calendar, strategising ideas, designing the emails, writing copy and scheduling to appropriate segments of their list.


I have migrated them recently fully onto the Attentive platform for SMS marketing.

We have set up flows, automations and send regular, well segmented campaigns, with outstanding results.


We undertake a lot of A/B testing with PRYA - learning from our results on subject line tests, content testing and timing too.

The Solution

For PRYA, I have improved open rates on their campaign emails from around 30%, to now maintaining an average of 51%.

Prior to working with me, they had £3-5K of their revenue coming from email campaigns. For the last three months, this has been £22-27k per month.


Since migrating to Attentive, PRYA have seen revenue from SMS alone at £35k per month!

These results are from a mixture of automations and from well timed and appropriately segmented SMS campaigns.


This work has been done with zero extra ad spend from the client, this extra revenue generated purely from sending out campaigns that resonate with their audience.



Skills Used

Email Marketing,SMS Marketing

Industry

Style & Fashion

Results by the numbers

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