
For PRYA, I have improved open rates on their campaign emails from around 30%, to now maintaining an average of 51%.
Prior to working with me, they had £3-5K of their revenue coming from email campaigns. For the last three months, this has been £22-27k per month.
Since migrating to Attentive, PRYA have seen revenue from SMS alone at £35k per month!
These results are from a mixture of automations and from well timed and appropriately segmented SMS campaigns.
This work has been done with zero extra ad spend from the client, this extra revenue generated purely from sending out campaigns that resonate with their audience.
The challenge when working with PRYA has been targeting the right customers with emails - they were previously sending to all their 150k subscriber list and had poor open rates.
Since working together, I have improved deliverability and they now see open rates of >50% on most of their campaigns.
PRYA were using Klaviyo SMS when I began working with them and had low deliverability and poor results.
For PRYA, I take care of all their email marketing campaigns. With this client, I work as the 'full package', building out the content calendar, strategising ideas, designing the emails, writing copy and scheduling to appropriate segments of their list.
I have migrated them recently fully onto the Attentive platform for SMS marketing.
We have set up flows, automations and send regular, well segmented campaigns, with outstanding results.
We undertake a lot of A/B testing with PRYA - learning from our results on subject line tests, content testing and timing too.
For PRYA, I have improved open rates on their campaign emails from around 30%, to now maintaining an average of 51%.
Prior to working with me, they had £3-5K of their revenue coming from email campaigns. For the last three months, this has been £22-27k per month.
Since migrating to Attentive, PRYA have seen revenue from SMS alone at £35k per month!
These results are from a mixture of automations and from well timed and appropriately segmented SMS campaigns.
This work has been done with zero extra ad spend from the client, this extra revenue generated purely from sending out campaigns that resonate with their audience.
Email Marketing,SMS Marketing
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Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.
Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.