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For PRYA, I have improved open rates on their campaign emails from around 30%, to now maintaining an average of 51%.
Prior to working with me, they had £3-5K of their revenue coming from email campaigns. For the last three months, this has been £22-27k per month.
Since migrating to Attentive, PRYA have seen revenue from SMS alone at £35k per month!
These results are from a mixture of automations and from well timed and appropriately segmented SMS campaigns.
This work has been done with zero extra ad spend from the client, this extra revenue generated purely from sending out campaigns that resonate with their audience.
The challenge when working with PRYA has been targeting the right customers with emails - they were previously sending to all their 150k subscriber list and had poor open rates.
Since working together, I have improved deliverability and they now see open rates of >50% on most of their campaigns.
PRYA were using Klaviyo SMS when I began working with them and had low deliverability and poor results.
For PRYA, I take care of all their email marketing campaigns. With this client, I work as the 'full package', building out the content calendar, strategising ideas, designing the emails, writing copy and scheduling to appropriate segments of their list.
I have migrated them recently fully onto the Attentive platform for SMS marketing.
We have set up flows, automations and send regular, well segmented campaigns, with outstanding results.
We undertake a lot of A/B testing with PRYA - learning from our results on subject line tests, content testing and timing too.
For PRYA, I have improved open rates on their campaign emails from around 30%, to now maintaining an average of 51%.
Prior to working with me, they had £3-5K of their revenue coming from email campaigns. For the last three months, this has been £22-27k per month.
Since migrating to Attentive, PRYA have seen revenue from SMS alone at £35k per month!
These results are from a mixture of automations and from well timed and appropriately segmented SMS campaigns.
This work has been done with zero extra ad spend from the client, this extra revenue generated purely from sending out campaigns that resonate with their audience.
Email Marketing,SMS Marketing
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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