The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Email Marketing,Marketing Strategy,SEO,Other

Industry

Home & Garden

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This was a legacy account take over from an existing agency. The existing agency was not running a "test and scale" structure and things were thrown all around the account. Creatives with tons of scale and signal were left out to dry, because they were buried in the account structure.

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American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.