$0.02

Cost per download





$55,000

Revenue





2,000,000

App downloads





100,000,000

Impressions

6.21
ROAS

The Challenge

Not enough downloads, not enough subscriptions 

The Process

Our thorough market research showed us that PumpUp’s creative (photos and videos) were lacking in quality compared to its competitors. We also noticed that the targeting and audiences that were currently being utilized could be optimized for better results. We always start by getting to know our audience and market. We set up our retargeting customer’s journey formula which showed an ad to the people who saw our videos, or downloaded the app but did not purchase the monthly plan. We then scaled through multiple audiences with our best ad creatives to countries in Europe, North America and Oceania.

The Solution

$0.02

Cost per download





$55,000

Revenue





2,000,000

App downloads





100,000,000

Impressions

Skills Used

Paid Ads,Paid Ads,Content Marketing,Copywriting,Branding,Marketing Strategy

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Direct2Digital

As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .

Casa Bliss Cannabis

This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.


They were the "new kids on the block" and their goal was to cut into the existing market share.


Most people search for dispensaries if they already don't have a favourite one they go to.


We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.


This was all done within 5 months of starting.


They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.


Important to note that they weren't doing any other form on online marketing.

Jason KB Animal Photography

Building a landing page that captures the essence of the brand and

0.4

CPL

Nightwatch

Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.