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In Google Ads, I was able to increase sales 30% while increasing ROAS 27% within 4 months of taking over the account. In Amazon Ads, I increased sales 40% while increasing ROAS 78%.
This client was having issues with ROAS being too low in both Google Ads and Amazon Ads. The performance had stagnated for several months with the agency they had been using. I was tasked with taking over the account to improve ROAS and sales.
I did a deep dive into the keywords and campaign types that had been used, along with bids. I implemented a strategy to reduce their CPC, particularly for keywords with low ROAS, and created different shopping campaigns within Google Ads with priority levels for different product groupings. I also tested out a smart shopping campaign to compare results against the standard shopping campaign.
In Google Ads, I was able to increase sales 30% while increasing ROAS 27% within 4 months of taking over the account. In Amazon Ads, I increased sales 40% while increasing ROAS 78%.
Paid Ads,Paid Ads,Paid Ads,Google Shopping
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The brand was new to social media marketing and needed help with social media posts and Facebook ads.
Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.
Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
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