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In Google Ads, I was able to increase sales 30% while increasing ROAS 27% within 4 months of taking over the account. In Amazon Ads, I increased sales 40% while increasing ROAS 78%.
This client was having issues with ROAS being too low in both Google Ads and Amazon Ads. The performance had stagnated for several months with the agency they had been using. I was tasked with taking over the account to improve ROAS and sales.
I did a deep dive into the keywords and campaign types that had been used, along with bids. I implemented a strategy to reduce their CPC, particularly for keywords with low ROAS, and created different shopping campaigns within Google Ads with priority levels for different product groupings. I also tested out a smart shopping campaign to compare results against the standard shopping campaign.
In Google Ads, I was able to increase sales 30% while increasing ROAS 27% within 4 months of taking over the account. In Amazon Ads, I increased sales 40% while increasing ROAS 78%.
Paid Ads,Paid Ads,Paid Ads,Google Shopping
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The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.
Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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