Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Summary:
The campaign for All Star Mile was so successful that Racing Victoria has reached out to me personally and expressed that they would like me to oversee the upcoming All Star Mile campaign in 2022 again, even though I now work for another company. Racing Victoria was so impressed with the results and my strategies, all the targets were met and there was a real impact to the Australian community and society with this campaign.
Company Info:
Racing Victoria Limited, as the governing principal racing authority, has responsibilities to develop, encourage, promote and manage the conduct of Thoroughbred horseracing in the State of Victoria, Australia. It assumed this responsibility, from the Victoria Racing Club, on 19 December 2001.
It was established with the support of Country Racing Victoria, Melbourne Racing Club, Moonee Valley Racing Club, Victoria Racing Club, other racing industry bodies, and the Victorian State Government.
My achievements and involvement:
I have always been passionate of bringing the best results for companies as possible and bring value to any industry/country I work in.
One of the highlights of my career was when I came up with an advanced digital strategy for Racing Victoria based in Melbourne.
The project had a profound impact to not just Racing Victoria and their results, but the project had national wide reach promoting the All Star Mile event Victoria Racing was hosting.
I designed the pitch deck and orchestrated this campaign from start to end, as the project manager, I also managed my team to execute on the ideas I brough to the table.
The project targets were clear:
1. Provide a total of 150,000 votes for the All Star Mile campaign
2. Drive as many of these 150,000 votes via online media
When coming up with the strategy for this campaign, I needed to ensure that the maximum amount of people who saw the ads clicked on them.
While using advanced ads and ads copy via multiple tech platforms such as Facebook, Twitter Google Ads & Programmatic display I managed to drive as many people to the Racing Victoria’s All Star Mile website as possible.
The first hurdle is to get people to the website, but it does not end there. By implementing a very sophisticated & advanced strategy I could ensure that we maximised the number of people that also filled in their details and voted. This was achieved via retargeting ads that were very targeted based on what kind of content each individual had seen on the website. This was enabled by advanced pixel tracking and utilising the algorithms from tech tools such as Facebook, Twitter Google Ads & Programmatic display
I worked with numerous stakeholders from Racing Victoria’s marketing team to ensure the strategy was working in practise.
This campaign was an Internationally and nationally first, we had support from Racing Victoria’s affiliation with major sports companies and individuals that reposted the ads/posts we created (pictures below).
Summary:
The campaign for All Star Mile was so successful that Racing Victoria has reached out to me personally and expressed that they would like me to oversee the upcoming All Star Mile campaign in 2022 again, even though I now work for another company. Racing Victoria was so impressed with the results and my strategies, all the targets were met and there was a real impact to the Australian community and society with this campaign.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO,Other,Web Development,Marketing Strategy
Gaming
Put your e-mail in and we'll arrange a consultation call for you
Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
.png)
The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
