Raisegiving had the inspiring goal of helping non-profit organizations better track, manage, and exceed their fundraising goals. They wanted content that was compassionate and educational, prioritizing the empowerment of potential clients to make the most out of every campaign.
Together, we developed a variety of content elements that showcased the power of the Raisegiving platform and brought more awareness to the many facets that comprise successful fundraising campaigns.
Prior to each assignment, we'd have a detailed but concise discussion regarding our goal, specific elements, and timelines.
I would then develop a first draft of the content and submit it for review
Review and apply feedback (if any) and resubmit for final review
Recieve final approval
Celebrate!
Content Marketing,Copywriting,Marketing Strategy
Technology
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Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.
Although this brand is dedicated to German Shepherds, they had other items that dog owners could use for other breeds as well. We helped them bridge that gap.
They didn't have the best practices set in place in their Klaviyo account and we ensured the account was set up for optimal revenue, compliance, and deliverability.
Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.

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