Raisegiving had the inspiring goal of helping non-profit organizations better track, manage, and exceed their fundraising goals. They wanted content that was compassionate and educational, prioritizing the empowerment of potential clients to make the most out of every campaign.
Together, we developed a variety of content elements that showcased the power of the Raisegiving platform and brought more awareness to the many facets that comprise successful fundraising campaigns.
Prior to each assignment, we'd have a detailed but concise discussion regarding our goal, specific elements, and timelines.
I would then develop a first draft of the content and submit it for review
Review and apply feedback (if any) and resubmit for final review
Recieve final approval
Celebrate!
Content Marketing,Copywriting,Marketing Strategy
Technology
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.