Raisegiving had the inspiring goal of helping non-profit organizations better track, manage, and exceed their fundraising goals. They wanted content that was compassionate and educational, prioritizing the empowerment of potential clients to make the most out of every campaign.
Together, we developed a variety of content elements that showcased the power of the Raisegiving platform and brought more awareness to the many facets that comprise successful fundraising campaigns.
Prior to each assignment, we'd have a detailed but concise discussion regarding our goal, specific elements, and timelines.
I would then develop a first draft of the content and submit it for review
Review and apply feedback (if any) and resubmit for final review
Recieve final approval
Celebrate!
Content Marketing,Copywriting,Marketing Strategy
Technology
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.