Helping Raisegiving define brand guidelines and content pillars for social media.
There was a lot of back and forth to establish content direction, as Raisegiving was in the midst of a rebrand. We opted for a reel-heavy strategy to bring more eyes to the account.
Social Media Management
Nonprofit & Government
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Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
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