Helping Raisegiving define brand guidelines and content pillars for social media.
There was a lot of back and forth to establish content direction, as Raisegiving was in the midst of a rebrand. We opted for a reel-heavy strategy to bring more eyes to the account.
Social Media Management
Nonprofit & Government
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In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.