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RaiseMe had a large presence with highschool institutions but had no marketing strategy or plan for their university presence. Which was their revenue stream. I worked with RaiseMe as their first B2B marketing contributor, establishing a marketing strategy and then working quickly to deploy that strategy to drive more inbound leads from universities.
I helped establish a marketing strategy, including a content calendar, a paid and earned strategy, and a strategy for the various marketing needed. Which in this case meant demand generation, customer service marketing, and sales enablement. I then worked to develop that strategy, focusing on content development in blogs, webinars, ebooks and other assets. Lastly I worked with advertising, design or in-house to run campaigns via LinkedIn and email to test drive engagement on these assets.
Paid Ads,Content Marketing,Copywriting,Marketing Strategy
Education
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For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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