expert
RaiseMe had a large presence with highschool institutions but had no marketing strategy or plan for their university presence. Which was their revenue stream. I worked with RaiseMe as their first B2B marketing contributor, establishing a marketing strategy and then working quickly to deploy that strategy to drive more inbound leads from universities.
I helped establish a marketing strategy, including a content calendar, a paid and earned strategy, and a strategy for the various marketing needed. Which in this case meant demand generation, customer service marketing, and sales enablement. I then worked to develop that strategy, focusing on content development in blogs, webinars, ebooks and other assets. Lastly I worked with advertising, design or in-house to run campaigns via LinkedIn and email to test drive engagement on these assets.
Paid Ads,Content Marketing,Copywriting,Marketing Strategy
Education
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As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.
Beija Flor Naturals enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
