• Created new marketing programs across all functions of B2B landscape such as: webinar content series (driving over 300 MQLs, and largest webinar attendance on revenue side) B2B website optimization, and email marketing. 
  • Owned B2B blog content strategy and grew viewer base 3x within 3 months. Individually created content on blog at a 2-3x per week writing individual and bylined pieces. 
  • Exceeded MQL goals, with predominantly earned budget 



0.3
CPL

Mary W.

Mayple Vetted

expert

The Challenge

RaiseMe had a large presence with highschool institutions but had no marketing strategy or plan for their university presence. Which was their revenue stream. I worked with RaiseMe as their first B2B marketing contributor, establishing a marketing strategy and then working quickly to deploy that strategy to drive more inbound leads from universities.

The Process

I helped establish a marketing strategy, including a content calendar, a paid and earned strategy, and a strategy for the various marketing needed. Which in this case meant demand generation, customer service marketing, and sales enablement. I then worked to develop that strategy, focusing on content development in blogs, webinars, ebooks and other assets. Lastly I worked with advertising, design or in-house to run campaigns via LinkedIn and email to test drive engagement on these assets.

The Solution

  • Created new marketing programs across all functions of B2B landscape such as: webinar content series (driving over 300 MQLs, and largest webinar attendance on revenue side) B2B website optimization, and email marketing. 
  • Owned B2B blog content strategy and grew viewer base 3x within 3 months. Individually created content on blog at a 2-3x per week writing individual and bylined pieces. 
  • Exceeded MQL goals, with predominantly earned budget 



Skills Used

Paid Ads,Content Marketing,Copywriting,Marketing Strategy

Industry

Education

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