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RaiseMe had a large presence with highschool institutions but had no marketing strategy or plan for their university presence. Which was their revenue stream. I worked with RaiseMe as their first B2B marketing contributor, establishing a marketing strategy and then working quickly to deploy that strategy to drive more inbound leads from universities.
I helped establish a marketing strategy, including a content calendar, a paid and earned strategy, and a strategy for the various marketing needed. Which in this case meant demand generation, customer service marketing, and sales enablement. I then worked to develop that strategy, focusing on content development in blogs, webinars, ebooks and other assets. Lastly I worked with advertising, design or in-house to run campaigns via LinkedIn and email to test drive engagement on these assets.
Paid Ads,Content Marketing,Copywriting,Marketing Strategy
Education
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
Re-designed the website & the brand promise. Update the customer experience.
