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RaiseMe had a large presence with highschool institutions but had no marketing strategy or plan for their university presence. Which was their revenue stream. I worked with RaiseMe as their first B2B marketing contributor, establishing a marketing strategy and then working quickly to deploy that strategy to drive more inbound leads from universities.
I helped establish a marketing strategy, including a content calendar, a paid and earned strategy, and a strategy for the various marketing needed. Which in this case meant demand generation, customer service marketing, and sales enablement. I then worked to develop that strategy, focusing on content development in blogs, webinars, ebooks and other assets. Lastly I worked with advertising, design or in-house to run campaigns via LinkedIn and email to test drive engagement on these assets.
Paid Ads,Content Marketing,Copywriting,Marketing Strategy
Education
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The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.
This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.
This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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