Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
CPI decreased from $8usd to $1usd, and we were able to start focusing on first purchases instead of CPI. After just 3 months, the cost per purchase was 1/4th the price from the original price. And the ALV went up by 30% by ensuring a better quality of customers!
Although the app was extremely pioneering in the market and had a great product, they were far from optimized in the PPC area. When we first got our hands on it, we noticed several errors:
Several of the campaigns were not segmented by placement, age, gender, or even the right audiences. There was no retargeting being made, and the creatives were just general images with texts such as “Get food from your favorite restaurant”. There were no specific campaigns for each buyer persona and there was no temporality used.
We created a testing strategy to learn from what was working on different marketing channels (online and offline). A communication channel was set up to ensure minimal spend was required to shorten the learning phases.
We parted from the principle that everything that had not been tested before was an assumption and that it couldn’t be discarded.
After several tests and $10,000 USD spent, we learn that users responded to fresh messages, and that were particular to their mood. What worked best was using sports or other external events to communicate a sense of need to the customers. The main value was not getting anything you wanted, but the time that they saved and how they could use it for something else: from watching a game to going to get their nails done.
The first great message to work is: Ran out of chips? Don’t miss the game! Order at “xx” and get it in minutes”.
CPI decreased from $8usd to $1usd, and we were able to start focusing on first purchases instead of CPI. After just 3 months, the cost per purchase was 1/4th the price from the original price. And the ALV went up by 30% by ensuring a better quality of customers!
Paid Ads,Paid Ads,Email Marketing,CRO,Other
Technology
Put your e-mail in and we'll arrange a consultation call for you
Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
Their profit margins were normally high before to working with DIDO AGENCY, but they weren't fully exploiting their network of former buyers. Yokkao realized that it needed to increase its marketing activities in order to stay in touch with clients between transactions.
This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
