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CPI decreased from $8usd to $1usd, and we were able to start focusing on first purchases instead of CPI. After just 3 months, the cost per purchase was 1/4th the price from the original price. And the ALV went up by 30% by ensuring a better quality of customers!
Although the app was extremely pioneering in the market and had a great product, they were far from optimized in the PPC area. When we first got our hands on it, we noticed several errors:
Several of the campaigns were not segmented by placement, age, gender, or even the right audiences. There was no retargeting being made, and the creatives were just general images with texts such as “Get food from your favorite restaurant”. There were no specific campaigns for each buyer persona and there was no temporality used.
We created a testing strategy to learn from what was working on different marketing channels (online and offline). A communication channel was set up to ensure minimal spend was required to shorten the learning phases.
We parted from the principle that everything that had not been tested before was an assumption and that it couldn’t be discarded.
After several tests and $10,000 USD spent, we learn that users responded to fresh messages, and that were particular to their mood. What worked best was using sports or other external events to communicate a sense of need to the customers. The main value was not getting anything you wanted, but the time that they saved and how they could use it for something else: from watching a game to going to get their nails done.
The first great message to work is: Ran out of chips? Don’t miss the game! Order at “xx” and get it in minutes”.
CPI decreased from $8usd to $1usd, and we were able to start focusing on first purchases instead of CPI. After just 3 months, the cost per purchase was 1/4th the price from the original price. And the ALV went up by 30% by ensuring a better quality of customers!
Paid Ads,Paid Ads,Email Marketing,CRO,Other
Technology
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Peak + Valley is a herbal blend supplement brand that embraces the power of adaptogenic herbs and mushrooms. Formulated by a black women scientist, the blends serve as an at-home herbal apothecary.
Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.
At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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