CPI decreased from $8usd to $1usd, and we were able to start focusing on first purchases instead of CPI. After just 3 months, the cost per purchase was 1/4th the price from the original price. And the ALV went up by 30% by ensuring a better quality of customers!
Although the app was extremely pioneering in the market and had a great product, they were far from optimized in the PPC area. When we first got our hands on it, we noticed several errors:
Several of the campaigns were not segmented by placement, age, gender, or even the right audiences. There was no retargeting being made, and the creatives were just general images with texts such as “Get food from your favorite restaurant”. There were no specific campaigns for each buyer persona and there was no temporality used.
We created a testing strategy to learn from what was working on different marketing channels (online and offline). A communication channel was set up to ensure minimal spend was required to shorten the learning phases.
We parted from the principle that everything that had not been tested before was an assumption and that it couldn’t be discarded.
After several tests and $10,000 USD spent, we learn that users responded to fresh messages, and that were particular to their mood. What worked best was using sports or other external events to communicate a sense of need to the customers. The main value was not getting anything you wanted, but the time that they saved and how they could use it for something else: from watching a game to going to get their nails done.
The first great message to work is: Ran out of chips? Don’t miss the game! Order at “xx” and get it in minutes”.
CPI decreased from $8usd to $1usd, and we were able to start focusing on first purchases instead of CPI. After just 3 months, the cost per purchase was 1/4th the price from the original price. And the ALV went up by 30% by ensuring a better quality of customers!
Paid Ads,Paid Ads,Email Marketing,CRO,Other
Technology
Put your e-mail in and we'll arrange a consultation call for you
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.